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October 11, 2017 3 minute READ

A Bounty of Summer Flavor

When the mercury rises, nothing’s better than fresh summer produce. A couple of great dishes and a cool breeze make a hot, lazy day just about perfect. Grilling makes mealtime a summer event. Expand your repertoire by grilling veggies like corn on the cob, zucchini, or create a shish kebab. Rubs and marinades are just as tasty on veggies as on your burger! ...read more

tags Gardening | Local Flavor

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October 11, 2017 2 minute READ

An All-American Partnership

Mt. Airy sock manufacturer, Nester Hosiery, and Mast General Store have led parallel lives since our companies began collaborating in the early 1990s. As family-owned, environmentally-responsible companies that go the extra mile to provide quality products for their communities and beyond, both Mast and Nester are proud of their American roots. ...read more

tags Inspiration | Behind the Scenes | Mast Family Favorites

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October 11, 2017 13 minute READ

Fall Foliage Primer - October 11, 2017

Week three of the primer is seeing a lot more color appearing in the higher and middle elevations. In some reporting locations, the color change really sped up over the weekend. This week is filled with festivals and special events to truly get out and take part in the color change. ...read more

tags Fall Foliage Primer

October 10, 2017 2 minute READ

A Sweet Smelling Success

Kimberly Masters is not only a world traveler, but a woman who creatively harnesses the tantalizing scents of her journeys in one unusual package – soap! ...read more

tags Local Flavor | Mast Family Favorites

locations-icon Hendersonville | Waynesville|Asheville

October 10, 2017 3 minute READ

Made in North Carolina - From Dirt to Shirt

Browsing through our clothes over the past couple of years, you’ve probably run across a new label that reads “Mast Store Private Label Shirts”. With the help of the fine folks at TS Designs, we’ve been able to create a unique line that is made in North Carolina - from dirt to shirt. ...read more

tags Inspiration | Behind the Scenes | Mast Family Favorites

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October 10, 2017 4 minute READ

MoonPies and the South

There’s a group of local gentlemen, some retired farmers, who have gathered at the potbellied stove of the Original Store every day for the thirty-plus years since the Cooper family reopened the Store. Known as “The Lunch Bunch”, these men talk about the weather, the state of this season’s crops, and to share the same lunch they’ve been enjoying together for over three decades. The essential items of their daily feast: a hunk of bologna cut off the round and a MoonPie for dessert… all washed down with an ice-cold RC Cola from the old fire-engine red Coca-Cola cooler. ...read more

tags Mast Family Favorites | Local Flavor

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A Bounty of Summer Flavor

An All-American Partnership

Fall Foliage Primer - October 11, 2017

A Sweet Smelling Success

Made in North Carolina - From Dirt to Shirt

MoonPies and the South

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