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Who can forget one of Yogi Bear’s favorite catchphrases, “A pic-a-nic basket has everything a bear needs?” Jellystone Park was definitely a perfect place to enjoy a meal alfresco, but did you know that picnics were affairs originally held indoors? And that there is science behind many of the foods commonly found nestled in a picnic hamper? Yep, there’s a reason we crave watermelon this time of year. ...read more
At Home | Local Flavor | Recipes
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The Fourth of July is the perfect time to reflect on what makes us American. We’re a unique people, to say the least, and among the best of our traits is our historic ability to come together – despite our different backgrounds, beliefs, and abilities – to create great things. ...read more
Local Flavor | Mast Family Favorites
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There’s an old adage about real estate investment that goes, “Buy land. They’re not making it anymore.” The line packs so much wit and wisdom that it has variations attributed to – not one but – two of America’s most notable quip-masters, Mark Twain and Will Rogers. Its truth is also precisely why we need land trusts. ...read more
Local Flavor | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Would you think it's possible to make a good fried sweet potato pie at home that is not loaded with saturated fat? ...read more
At Home | Dear Francine | Recipes
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If you subscribe to Mast Store’s Almost Monthly E-mail, you are well acquainted with Francine. She’s corresponded with folks for more than 16 years – almost since the invention of e-mail. Her fans have shared many accomplishments, concerns, and questions over the years. In this week’s blog, Francine answers some questions from her website “Ask Francine” opportunity. Let’s see what she has to say. ...read more
At Home | Dear Francine | Mast Family Favorites | Recipes
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