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As the New Year approaches, it’s typical to think about resolutions and personal goals for the year ahead. For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Held annually at state parks across the country, First Day Hikes offer an opportunity to connect with nature, promote health, and get outside. Whether you're an avid hiker or just looking for a refreshing way to begin the new year, these hikes provide a perfect excuse to get moving and start the year off right. ...read more
Adventure | Local Flavor | Travel
All
Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a good thing. Telling someone “thank you” for opening a door, helping move a box, or refilling your water glass is a recognition of their efforts. It should be easy to appreciate a general act of kindness, but what happens when the next level kicks in? ...read more
Behind the Scenes | Customer Stories | Inspiration | Local Flavor
All
The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
The beauty of spring is cascading from South Carolina’s midlands to the mountains of Western North Carolina and Eastern Tennessee. We’re excited to go outside, soak in the sunshine, and enjoy the glorious new blooms! Below you'll find a few of our favorite ways to enjoy the upcoming Easter weekend: ...read more
Mast Family Favorites | Local Flavor | Adventure
All
As the famous philosopher, Voltaire, said, “no snowflake in an avalanche ever feels responsible,” yet where would the avalanche be without each snowflake? From picking up litter in your neighborhood to making the switch to reusable shopping bags, these seemingly small habits can combine to have a powerful effect. With Earth Day coming up on Saturday, April 22nd, we’re thinking about changes we can make to reduce our impact on the environment. Earth Day is the perfect time to form a new habit. ...read more
At Home | Inspiration
All
We’re giddy with excitement that the 2017 farmers’ market season is open! There’s no better place to meet the hardworking folks who grow and harvest our region’s delicious bounty. Enjoy tastings, live music, and connect with new and old friends along the way. This week's blog features a few of our favorite farmers’ markets across our Mast Store communities and a few tips for when you decide to visit. ...read more
Local Flavor
All
If you subscribe to Mast Store’s Almost Monthly E-mail, you are well acquainted with Francine. She’s corresponded with folks for more than 16 years – almost since the invention of e-mail. Her fans have shared many accomplishments, concerns, and questions over the years. In this week’s blog, Francine answers some questions from her website “Ask Francine” opportunity. Let’s see what she has to say. ...read more
At Home | Dear Francine | Mast Family Favorites | Recipes
All
This is the first report for the 2016 Fall Foliage Primer. All reporting locations in North Carolina, South Carolina, and Tennessee are reporting spotty color. It's still early, but some moderating and more seasonal temperatures will help begin the journey. Several events of note this week included Tweetsie's Ghost Train, an App State football game, Art in the Park in Asheville, the Pumpkin Patch Express near Waynesville, Art on Main in Hendersonville, and OktoberFest in Greenville.Of course, there are many opportunities for hiking and exploring everywhere! ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
The second week of the 2016 Fall Foliage Primer has lots of green prevalent in all reporting areas. But that isn't stopping the colorful fall events to be enjoyed. Reporters have suggested several hikes along the Parkway, a waterfall tour near Hendersonville, and an Albino Skunk Festival. Take a look inside for more details and photos. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville