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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Did you know that some of your favorite Mast Store brands are the products of small businesses? That’s right. Mast Store supports local small businesses and artists and prides itself on sharing great products and talent with our customers. For this year’s SBS, we’d like to highlight a few of those wonderful brands that bring us all such great quality products right in our own backyards! ...read more
Inspiration | Local Flavor | Mast Family Favorites
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It’s that time of year again when we bring you tidings of comfort and joy—and all the info on holiday events. From local parades to meeting Santa himself to all the lights to see, our communities are just brimming with the spirit of the season and good cheer! So, come all ye faithful and find just the holiday events that make your season bright! Happy Thanksgiving, Merry Christmas, and Happy Holidays from the Mast family to yours! ...read more
Mast Family Favorites | Local Flavor
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It's the seventh installment of the 2018 Fall Foliage Primer and the final report for the season. Many locations are reaching their peak colors now - like Greenville, Asheville, and Hendersonville - and Knoxville is still reaching for its peak. You'll find many events to enjoy in all areas and who knows, you might even start thinking about another kind of tree that stays green all year. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis|Asheville
It's Halloween, and we bet you'll see some colorful characters throughout the day. It's also Week 6 of the Fall Foliage Primer. There is still an amazing amount of color throughout all reporting areas. Asheville, Hendersonville, and Knoxville are still reaching toward their peak colors in this unusual fall. The Boone and Valle Crucis area are beginning to lose leaves, but there are still surprises around many corners. And, you'll still find plenty of fun events to enjoy everywhere. Check it out! ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Hendersonville | Knoxville | Original - Valle Crucis|Asheville
You don’t have to be a fan of Game of Thrones to know that winter is coming. It’s in the air, fogging up the window panes and biting at noses and hands. And that means coats and warm accessories are needed in the community. Mast Store is ready to Share the Warmth in all its communities by holding a coat collection now through November 30. ...read more
Mast Family Favorites | Inspiration | Local Flavor
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A few weeks ago, we celebrated the 135th anniversary of a legend – the Original Mast Store in Valle Crucis. We played old-timey games; we sampled apple butter; we listened to some good music. But have you ever wondered what the building itself thinks of all the people who travel out Broadstone Road and Highway 194 for a visit. Well, we did too, so we asked. ...read more
Local Flavor
Original - Valle Crucis