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July 24, 2017 2 minute READ

Farm to Feet Socks

We’re proud to introduce our new favorite All-American product! Farm To Feet takes the statement “Made in the USA” seriously. From the Merino wool sheared from US-raised sheep to the packaging that helps tell the story, it's all made right here. ...read more

tags Mast Family Favorites

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July 24, 2017 3 minute READ

Planning Your Trip for a Spectacular Fall Leafing Season

“Autumn seemed to arrive suddenly that year. The morning of the first September was crisp and golden as an apple,” J. K. Rowling once mused. Local fall foliage predictors are echoing the same sentiment. Due to drier than usual spring and summer seasons, we're anticipating this year’s color to be more spectacular than we've experienced in many years. Your friends at Mast General Store and the Fall Foliage Primer hope to help you get the most out of your leafing tour this year. ...read more

tags Local Flavor | Adventure

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July 24, 2017 4 minute READ

Fall Hike on the Rattlesnake Lodge Trail

While our thoughts are with our neighbors to the south who received the brunt of this past week’s storms, folks in the Blue Ridge Mountains are drying out and hitting the trails in search of brilliant fall colors. Some leaves fell with the wind and rain, but the good news is that premature color change and bare trees appear to be a minor issue in Western North Carolina. If you find yourself in the Asheville area in the coming weeks, check out a local’s favorite along the Mountains-to-Sea trail just a hop, skip, and a jump from the Blue Ridge Parkway. ...read more

tags Local Flavor | Adventure

locations-icon Asheville

July 24, 2017 3 minute READ

Woolrich, Woven True, Then & Now

Woolrich has an incredible, storied history and has long been a favorite of Mast General Store. This heritage brand has been synonymous with quality outdoor clothing for over 185 years. Fifty-three years before the Original Mast Store opened our doors in Valle Crucis, North Carolina, Woolrich's founder, John Rich, constructed his first woolen mill in Pennsylvania in 1830. The history that unfolded in tandem with the growth of Rich's woolen mill is an incredible story with deep American roots. ...read more

tags Inspiration | Mast Family Favorites

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July 24, 2017 2 minute READ

Try Nanny's Sour Cream Pie This Thanksgiving

If you’ve ever been to Mast Store Hendersonville or enjoyed reading the Fall Foliage Primer over the years, you’re probably familiar with the smiling face below. Janet retired from Mast Store a few years ago and was an invaluable part of our family for over 17 years. Her beautiful autumn photos and leaf gazing updates kept visitors to Western North Carolina abreast of the changing mountain colors in the Hendersonville area year after year. ...read more

tags Mast Family Favorites | Recipes

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July 24, 2017 2 minute READ

Mystery Dish Aids in Holiday Cooking

This item is a source of curiosity for quite a few folks exploring our home and hearth area of the store. A Mast Store associate shares, “I’m sure to get a great reaction when I show our guests this item and ask them to guess what it is.” Is it a chip and dip tray? Is it used to bake a Bundt or angel food cake? The answer to these questions is, “Absolutely. But, there’s more!” This handy bowl performs a myriad of functions in the kitchen and just might be the key to helping make your holiday meal preparation a whole lot easier. ...read more

tags Mast Family Favorites | Recipes

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Farm to Feet Socks

Planning Your Trip for a Spectacular Fall Leafing Season

Fall Hike on the Rattlesnake Lodge Trail

Woolrich, Woven True, Then & Now

Try Nanny's Sour Cream Pie This Thanksgiving

Mystery Dish Aids in Holiday Cooking

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history