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It’s a magical thing what a pair of hands can do. ...read more
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
All
The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Sometimes during the winter, you need an excuse or a gentle nudge to pull yourself away from the comfortable couch. We’ve come up with a few events happening in Mast Store communities that may be just the ticket for you. ...read more
Inspiration
Boone | Columbia | Greenville | Winston-Salem|Asheville
Ask any builder. They will tell you how important it is to have a good foundation on which to build your house. That’s exactly what your feet are for the rest of your body, so it is important to make sure your foundation is as sturdy and healthy as it can be. Superfeet helps maintain healthy feet and may mitigate some maladies to make everyday life more enjoyable. Making your feet “super” is quite easy. ...read more
Mast Family Favorites | Adventure
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Young at heart is defined by Merriam-Webster as thinking and acting like young people; active and having lots of energy. To get an idea of how we can all stay young at heart, I interviewed several of my favorite people who are no longer in their 20s and 30s, but you certainly can’t tell it when you meet them or enjoy their company for a little while. Here’s what they shared. ...read more
Inspiration
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It’s winter, and we’re all ready for some outdoor, sub-freezing, fun. By now, you’ve probably been told that “layering” is the key to staying warm during winter activities, but what exactly does that mean? The simple answer has always been to dress in layers of clothing that you can easily add or take off as temperatures change but, actually, there is more to consider if you want to be truly comfortable in a wide range of weather conditions. ...read more
Adventure | Inspiration
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