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July 30, 2018 5 minute READ

Valuable Advice for Incoming College Freshmen

Embarking on a college career is an exciting, and often daunting, venture. Few folks forget the mixed emotions we felt as we prepared for our freshman year in higher education. As the new school year edges ever closer, we’ve reached out to our Mast Store associates for their best advice for incoming college freshmen. Our contributors attended universities, as well as technical and community colleges. From college seniors, newer college graduates, and those who've completed their education a few years ago or many decades ago, we hope you or someone you love will benefit from their words of wisdom. ...read more

tags Adventure | Mast Family Favorites | Inspiration

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July 27, 2018 3 minute READ

What's It Like at a Photo Shoot?

Mast Store’s ads have changed over the years. From the text-only representations from the 1920s and 1940s to the image-rich digital and print advertisements you see today, they are still tasked with communicating a message and sharing our values. We’re going to pull back the curtain, just a little, to give you a glimpse of what happens at a photo shoot. ...read more

tags Behind the Scenes

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July 19, 2018 10 minute READ

We're KEEN on That!

According to the MacMillan Dictionary, to be “keen” on something is to be interested in something and enjoying it, especially an activity that you do often. This year, we are keen on helping KEEN celebrate its 15th year of innovation and adventures. As a brand born to get people outdoors, KEEN started its journey by asking “Can a sandal also protect your toes?” In 2003, the answer was a resounding “yes,” and the KEEN Newport was born. Millions of adventures later, KEEN is taking its business to new heights with UNEEK options and an ever-expanding line of shoes to allow you to lead the hybrid life. ...read more

tags Mast Family Favorites | Customer Stories | Adventure | Travel

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July 11, 2018 4 minute READ

Celebrating Made in USA

July seems like the perfect time to take a look at items made in the USA. Of course, there are many factors that are considered when adding new products to our shelves, but Mast Store’s buying directive is to look in the local and regional area first, then broaden to national and international sources. Right now, our product mix is 20% Made in the USA, including foods, candy, socks and footwear, home goods, and clothing. ...read more

tags At Home | Local Flavor | Mast Family Favorites

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June 28, 2018 5 minute READ

A Look Back at Summers Past

You should always take time out for a little fun, no matter what your age. As a result of a conversation just recently, it occurred to us that the definition of fun can change over time. What’s fun for a 10-year-old today might be considered some sort of punishment for a 10-year-old a generation or two back. This blog grew out of that conversation and a question that was asked on your blog writer’s Facebook page. We’re turning back the clock to see what was fun 30, 40, 50, and more years ago. It’s the memories of summer and those days when time moved so slowly we wished some of it away. ...read more

tags Mast Family Favorites | Inspiration | Adventure

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June 21, 2018 3 minute READ

Spend the Night Under the Stars

So, when was the last time you spent the night under the stars? Can you remember roasting marshmallows and making s’mores? What about spinning ghost stories by the glow of the campfire? If it’s hard to remember, then we’d like for you to mark your calendars for the National Wildlife Federation’s Great American Campout. Since 2005, the fourth Saturday in June has been celebrated with tents in backyards and a public campsites. Won’t you take the pledge? ...read more

tags At Home | Adventure | Inspiration

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Valuable Advice for Incoming College Freshmen

What's It Like at a Photo Shoot?

We're KEEN on That!

Celebrating Made in USA

A Look Back at Summers Past

Spend the Night Under the Stars

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