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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Taking a break and focusing on what makes us happy every now and then is vital to our well-being, mentally and physically. And that can look like many things, but there are a few tried and true ways we know to beat the winter blues— taking time for self-care, enjoying some comfort food, and having a little bit of fun. ...read more
Adventure | At Home | Inspiration
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Looking back at 1986, it was a year filled with notable events including the return of Halley’s Comet on its second 20th-century tour through the solar system, the national debut of the Oprah Winfrey Show, and the explosion of the Space Shuttle Challenger just 73 seconds after liftoff. On a much more local level, an employee came to the Mast Store whose work can be seen in EVERY store today and whose influence will be around for a long time to come. Years of sanding, staining, designing, and building are drawing to a close for Ronnie with retirement on the horizon, but as we look around, we’ll see him every day! ...read more
Behind the Scenes
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Love is in the air! But unless you want it to be even colder this Valentine's Day, that love better be in a nice gift bag too. Don't worry, though, we got you. We've compiled our top 7 choices for treating your sweetheart to a special gift that's sure to please-- and keep the cold at bay. ...read more
Inspiration | Mast Family Favorites
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This year’s Be a Sweetheart campaign runs February 9th & 10th. All Mast Store locations will ask guests to open up their sweet hearts and help us make a sizeable donation to our food security partners. For each pound of candy purchased, Mast Store will donate a $1. Thus, we are encouraging guests to scoop up a traditional, sweet gift of candy for the sweethearts in their lives this Valentine’s Day and help us give back to our communities in heartwarming and meaningful ways. ...read more
At Home | Inspiration | Local Flavor
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Cold winter days don't mean you have to stay inside. There’s a whole new world dressed in glistening white to discover. There are winter activities for you to enjoy no matter your activity level or expertise. If you can walk, there’s something for you. So, head over to your closet and pull out those layers; we’re going to make a plan to make snow days the best days! But, you better hurry, there’s only about four or five more weeks to enjoy a good “snow day.” Read on for ways to enjoy a winter wonderland. ...read more
Travel | Inspiration | Adventure
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Daaaa-gum! They're baaaaack! Beeman's, Black Jack, Clove. Get 'em while we got 'em! ...read more
Mast Family Favorites | Mast
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