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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
All
You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
We all enjoy getting outside and taking advantage of the longer daylight hours in the summertime, but an abundance of outdoor activities often leads to the need to give our bodies a little extra TLC. Thankfully, grandma’s old timey cures have withstood the test of time. From soothing sunburns and softening “gardener’s hands” to helping heal cuts and repelling pesky mosquitoes, we offer a few of our favorite cures for summer bumps and bruises: grandma approved! And best yet, all of these cures are made in the USA. ...read more
Gardening | Mast Family Favorites | At Home
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Throughout 2016, we’re celebrating the 100th anniversary of the National Park System by exploring the history of the parks, offering ideas about how to Find Your Park in the southeast, as well as tips to help you make the most of your park adventure. ...read more
Adventure | Inspiration | Local Flavor
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This Father’s Day weekend, we’re celebrating an exciting new addition at Mast General Store. The Knife Shop is re-energizing what was once a feed/potato-grading room in the Original Store. This upcoming weekend officially marks the Knife Shop Grand Opening in Valle Crucis, with three days of events that will surely delight the dads, as well as knife enthusiasts, in your life. ...read more
Mast Family Favorites
All
We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings. There’s so much to do and see outside the doors of our stores. We’re excited to share a small selection of our favorites with you! This year, we’re offering a series that features a day’s worth of places to enjoy within walking distance of each of our urban Mast Store locations. Over the past few months, we’ve taken a stroll through Greenville, SC HERE and Waynesville, NC HERE. This week, we’re exploring Hendersonville, North Carolina. Won’t you join us? ...read more
Mast Family Favorites | Local Flavor | Adventure
Hendersonville
Throughout 2016, we’re celebrating the 100th anniversary of the National Park System by exploring the history of the parks, offering ideas about how to Find Your Park in the southeast, as well as tips to help you make the most of your park adventure. ...read more
Inspiration | Local Flavor | Adventure
Knoxville
It’s been said that “there’s something about the southland in the springtime.” New baby goats are arriving weekly at the Carl Sandburg National Historic Site in Flat Rock, NC. A pair of house finches who crafted a tidy nest on my porch weeks ago are now awaiting the arrival of their 5 chicks. The cherry blossom tree in the front yard is heavy with pink blooms. Everywhere you look, new life is bursting forth as winter transitions into spring. Our Mast Store communities are also celebrating the season with activities the whole family will enjoy. Below is an offering of a few of the many events we’re looking forward to enjoying this April. ...read more
Local Flavor
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