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fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
All
Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
Mast General Store’s Be a Sweetheart campaign has provided neighbors in need with healthy meals for 22 years, but few winters in the past two decades have seen a greater demand for food than this one. ...read more
At Home | Inspiration | Local Flavor
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Last fall, a two-week tour of epic proportions crossed North Carolina. It began in the Pisgah National Forest, twisted through the Smoky Mountains, maneuvered up into the High Country, rolled down to the Foothills and Piedmont, and eventually reached the sandy plains of the coast. It stopped over in more than a dozen towns all across the Old North State, literally “from Murphy to Manteo.” ...read more
Adventure | At Home | Local Flavor
All
The Mast General Store welcomes Columbia Sportswear’s partnership for this year’s Share the Warmth campaign. During the month of November, Mast Store is collecting gently used coats, jackets, sweaters, and blankets to share with our neighbors who need them. Columbia has already jumpstarted the coat drive with its own donation. ...read more
Inspiration | Local Flavor
All
As Halloween nears, the Mast Store checked in with several of its familiar friends who – while strange – are no strangers to the holiday. We surveyed these classic characters to find out their favorite festive candies available at Mast General Store. ...read more
Adventure | Inspiration
All
Food for Kids, an important partnership of Merrell and the Mast General Store, returns for its 14th year in 2023. Food is a basic building block of success for everyone, but it is especially important for children. Without proper nutrition during their formative years, a child can lose valuable progress with muscle and brain development. ...read more
Inspiration | Local Flavor
All
It’s said that the Roanoke Valley in Virginia’s Blue Ridge Mountains is an outdoor lover’s paradise. We at Mast General Store fully agree, and we’re not alone! ...read more
Adventure | Local Flavor
Roanoke
Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more
Local Flavor | Gardening | At Home
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Roanoke | Waynesville | Winston-Salem|Asheville