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sat10AM - 8PM
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mon10AM - 6PM
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sat10AM - 7PM
sun11AM - 6PM
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Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
All
Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
Mast General Store’s Be a Sweetheart campaign has provided neighbors in need with healthy meals for 22 years, but few winters in the past two decades have seen a greater demand for food than this one. ...read more
At Home | Inspiration | Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
For many not so long ago, canning and freezing summer’s bounty was a lifeline. The beans, corn, squash, cucumbers, and whatever else was coming in from the garden weren’t meant just to be enjoyed as they are harvested but to put food on the table during the winter when “pickin’s were slim.” Now, canning or freezing is more of a tradition than a necessity, but there is still a certain sense of pride and accomplishment that goes along with it. ...read more
At Home | Gardening | Recipes
All
Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
The medical community touts time outdoors as good medicine for everyone. In fact, some doctors are prescribing nature as a treatment for stress, anxiety, obesity, and for improving overall mental health. Taking time to smell the flowers is good for us! With that in mind, here are a few trails that are accessible to all – no matter your age or ability – to take a break from devices and the general hubbub of daily life. Let’s head out for a roll or a stroll. ...read more
Adventure | Local Flavor
All
When you think of people or groups that make things happen, who or what do you think of? Maybe it’s Ghostbusters because you can call them to take care of the haunting feeling you get in your basement. Perhaps it’s the construction workers who built the Pentagon in a mere 16 months – now that’s making it happen! Or those local volunteers at the food bank – they sure can turn a little into a lot! Spongebob, he can be counted on to go the extra mile and get others on board. Maybe it’s a good friend you know you can always count on to pitch in on a project. That’s what we think of at Mast Store when people ask us that question. ...read more
Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor
Hendersonville
When someone says the word “picnic,” you may think of a quiet little spot, maybe near a river or pond, a blanket spread on the grass, and a wicker basket filled with dainty sandwiches. When someone says the word “tailgate,” meaning the meal before the big game, your mental picture changes in big ways, with the first one being it is NOT a quiet little spot. It’s a meal enjoyed with hundreds, perhaps thousands, of like-minded folks dressed in school colors with maybe a few dribbles of barbecue sauce at the corners of their mouths (and nobody cares). ...read more
Adventure | Inspiration | Recipes
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