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February 10, 2023 7 minute READ

Guided and Delighted by the Stars

Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more

tags Inspiration | Mast Family Favorites

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February 2, 2023 5 minute READ

Original Store in Valle Crucis in the 1890s

Mast Store’s Foundation of Giving and Service

Mast General Store has long served as both a hub and a haven for neighbors in its community. From the late 19^th century through the present, the store has provided for the needs of those it serves, not only as a merchant but also as a philanthropist. ...read more

tags Behind the Scenes | Inspiration

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January 27, 2023 5 minute READ

20 Sweet Years of Giving

“Sweetheart” is one of the oldest terms of endearment in the English language. For most of the time the phrase has existed, there’s no surprise that its literal meaning has been associated with foods that conjure the pleasingly “sweet” sensation of love itself. ...read more

tags Inspiration | Local Flavor

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December 27, 2022 5 minute READ

Do-able New Year's Resolutions

How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions. ...read more

tags Inspiration

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December 16, 2022 2 minute READ

Old Mast Store invoice featuring oranges at Christmastime

Christmas in the Mountains

As you can imagine, doing your holiday shopping in the early 1900s in Valle Crucis or really any mountain town was a little different than today. While you could place mail orders, they didn’t arrive in a couple of days, and you couldn’t just hop in a car and head to the grocery store for a broad collection of foods to prepare the feast. Christmas in the Appalachian Mountains was more centered on family and the simple gifts of friends, food, and long-held traditions. ...read more

tags At Home

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November 16, 2022 9 minute READ

Mast Store Holiday Happenings 2022

One of the best things about the holiday season is the way it brings people together. After spending a couple of years cautiously apart, we’re gradually and safely getting back to our favorite shared hometown traditions this year. For instance, we couldn’t be more thrilled for the return of Santa Claus to several Mast Store locations. Seeing the beaming face of every child in line waiting to sit on Santa’s lap and share their Christmas wish list fills us with delight and hope and makes us feel like a kid all over again, too! ...read more

tags Local Flavor

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Guided and Delighted by the Stars

Mast Store’s Foundation of Giving and Service

20 Sweet Years of Giving

Do-able New Year's Resolutions

Christmas in the Mountains

Mast Store Holiday Happenings 2022

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