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April 18, 2024 6 minute READ

Gotfryd, Bernard, photographer. Smog, N.Y.C. Photograph. Retrieved from the Library of Congress and Afif Ramdhasuma (from pexels.com)

Earth Day: Making the Planet a Healthier, Happier Place to Live

What a difference a few decades make! The images of New York City were taken in 1970 (Bernard Gotfryd, Library of Congress) and in 2018 by Afif Ramdhasuma (from pexels.com). Earth Day has been celebrated on April 22 since it was established through grassroots efforts in 1970. It was a response to increasing concerns caused by smog (intense air pollution caused mainly by exhaust fumes), Great Lakes at risk of dying from pesticide runoff and waste dumping, and rivers that caught on fire (the Cuyahoga River in Ohio famously caught fire in June of 1969). It was also the year when monumental legislation was enacted to address all kinds of environmental concerns. ...read more

tags At Home | Inspiration

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April 11, 2024 20 minute READ

Boonerang Music and Art Festival in Downtown Boone, NC

It's Go Time: Spring and Summer Events 2024

If it’s true, as they say, that seeing is believing, then we at Mast Store would like to propose another entry to your quip collection: Doing is moving. “Doing” not only requires movement - “doing” moves you both physically and emotionally. ...read more

tags Local Flavor | Mast Family Favorites | Travel

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April 3, 2024 13 minute READ

What's on Your Reading List?

What is a library? It’s a big building with lots of books in it. But wait, it’s so much more. The library is a gateway to your wildest dreams, a place to learn, a place to imagine, a place to make friends. Today’s libraries are repositories of books, but they also are places to get help to learn to read or improve your reading, to improve your math skills, to listen to a performance by a string quartet, to watch a movie, to refine your crafting skills, and to gather with fellow writers. Yes, libraries are SO much more. ...read more

tags Adventure | Inspiration | Mast Family Favorites

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March 29, 2024 5 minute READ

Leave No Trace Made Easy

What “spells” success on any outdoor adventure? R-E-S-P-E-C-T.
Leave No Trace is a set of seven principles that guide and remind all outdoor lovers to leave nature as they found it. These tips help explorers of all skill levels to plan ahead for their trip, be considerate of wildlife as well as other hikers and campers, and enjoy their excursion safely and responsibly all with the goal of minimizing their impact on the environment. Basically, it boils down to respecting the outdoors so that others – including future generations – can enjoy it, too! ...read more

tags Adventure | Inspiration

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March 21, 2024 8 minute READ

Fresh Fashion for Spring

The calendar has flipped from the cold, drab colors of winter to a fresh new palette for spring. If you feel like you are seeing a lot more kelly greens, ice blues, and peachy colors now, there’s a reason. All of them are trending for the new season and are part of the Pantone Color Palette for Spring 2024. ...read more

tags At Home | Inspiration

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March 14, 2024 8 minute READ

Lisa Cooper at the Original Mast Store standing in front of the L.L.Bean Boot

A Woman-Led Legacy

Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more

tags Behind the Scenes | Mast Family Favorites

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Earth Day: Making the Planet a Healthier, Happier Place to Live

It's Go Time: Spring and Summer Events 2024

What's on Your Reading List?

Leave No Trace Made Easy

Fresh Fashion for Spring

A Woman-Led Legacy

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