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As the New Year approaches, it’s typical to think about resolutions and personal goals for the year ahead. For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Held annually at state parks across the country, First Day Hikes offer an opportunity to connect with nature, promote health, and get outside. Whether you're an avid hiker or just looking for a refreshing way to begin the new year, these hikes provide a perfect excuse to get moving and start the year off right. ...read more
Adventure | Local Flavor | Travel
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Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a good thing. Telling someone “thank you” for opening a door, helping move a box, or refilling your water glass is a recognition of their efforts. It should be easy to appreciate a general act of kindness, but what happens when the next level kicks in? ...read more
Behind the Scenes | Customer Stories | Inspiration | Local Flavor
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The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
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Seventy years ago, Ruth Campbell Bigelow changed the way we drink tea in the United States. An avid tea connoisseur, Ruth thought tea drinkers, like herself, would enjoy a more zestfully flavored tea. Happening upon a special colonial recipe that called for tea to be blended with orange peel and spices, she decided to try to re-create what she felt sounded like a wonderful idea.... ...read more
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The legacy of Pointer Brands begins with L.C. King. At age 12, L.C. began working at for his uncle's general goods store and four years later, he joined his brother in the wholesale dry goods business. A salesman there for 25 years, L.C. decided to strike out on his own and develop a clothing line that reflected his love of the outdoors. ...read more
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The historic Old Mill of Guilford was founded in North Carolina on Beaver Creek (near Winston-Salem) in 1767 to grind grain for the early settlers of what is now Guilford County. Today, this fully-operational, water-powered grist mill continues to produce all-natural, stone-ground, whole grain foods, just as it has for nearly 250 years. ...read more
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The SmartWool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what Smartwool does with it that makes their product different. For over 20 years, they've been pushing the boundaries of Merino to create smarter, more capable products from head to toe. ...read more
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Ted Dennard is the founder, president, and head beekeeper for Savannah Bee Company. An elderly beekeeper, Roy Hightower, sparked young Ted’s journey in the magical world of bees and honey, and it’s been 35 years of it ever since. ...read more
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Wash and iron; cook and clean; repeat. Such was life for many women in 1868. But times were changing. Elizabeth Blackwell opened the first Women’s Medical College. Louisa May Alcott captured the period’s ideals and values in Little Women. And, hard-working wives and mothers with tired, aching muscles found relief in a new, all-natural liniment manufactured and sold by Joseph Ray Watkins. ...read more
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