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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
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Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Manual Woodworkers is based in the mountains of Western North Carolina and calls Hendersonville home – which is also home to one of our Mast Stores. Since its beginnings in 1932, Manual Woodworkers has proven its ability to identify trends in the gift and decorative accessories industry and has been ranked #1 in Home Decor by Gift Beat Magazine. Three generations of this family-owned company operate with a commitment to providing quality, American-made products. ...read more
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Lodge Manufacturing is one of America's oldest cookware companies in continuous operation. Founded in 1896 by Joseph Lodge, it is still owned and managed by the descendants of the Lodge family. All of the company’s cast iron cookware is produced at the foundry in South Pittsburg, Tennessee. It has been which has been in operation since the company first opened. ...read more
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Seventy years ago, Ruth Campbell Bigelow changed the way we drink tea in the United States. An avid tea connoisseur, Ruth thought tea drinkers, like herself, would enjoy a more zestfully flavored tea. Happening upon a special colonial recipe that called for tea to be blended with orange peel and spices, she decided to try to re-create what she felt sounded like a wonderful idea.... ...read more
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The legacy of Pointer Brands begins with L.C. King. At age 12, L.C. began working at for his uncle's general goods store and four years later, he joined his brother in the wholesale dry goods business. A salesman there for 25 years, L.C. decided to strike out on his own and develop a clothing line that reflected his love of the outdoors. ...read more
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The historic Old Mill of Guilford was founded in North Carolina on Beaver Creek (near Winston-Salem) in 1767 to grind grain for the early settlers of what is now Guilford County. Today, this fully-operational, water-powered grist mill continues to produce all-natural, stone-ground, whole grain foods, just as it has for nearly 250 years. ...read more
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The SmartWool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what Smartwool does with it that makes their product different. For over 20 years, they've been pushing the boundaries of Merino to create smarter, more capable products from head to toe. ...read more
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