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sun11AM - 6PM
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wed10AM - 7PM
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fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
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Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
This May, the traditional beginning of travel season, we're sharing travel stories from our employees along with travel tips and tricks learned along the way. Last week, we explored a variety of traveling tips with Deb. This week, we’re learning about the many benefits of hostelling with Elizabeth. ...read more
Adventure | Inspiration | Travel
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As we continue celebrating travel season throughout the month of May, we’re thinking about creative and earth-friendly approaches to transportation: cycling, walking, and carpooling. You’ll also find some helpful tips on how to become a more eco-friendly driver. ...read more
Adventure | Inspiration | Travel
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Shenandoah National Park is a family favorite and we travel there often. My husband, Eric, and I love it so much that we got married in the park - right off Skyline Drive at Timber Hollow Outlook. As you see in the photos, I got married in a gray wool suit. I am not very “girly” and it was late November. ...read more
Adventure | Inspiration
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In the summer of 1984, Maine artist Roxanne Quimby, was trying to thumb a ride home. Eventually, a bright yellow Datsun pickup truck pulled over, and Roxanne instantly recognized Burt Shavitz, a local fellow whose beard was almost as well-known as his roadside honey stand. Burt and Roxanne hit it off. Before long, Roxanne was making candles in his 8-x-8 turkey coop with unused wax from Burt's beehives. They made $200 at their first craft fair; within a year, they'd make $20,000. It was a pretty fantastic beginning, but it was just the beginning all the same. ...read more
Adventure | Inspiration | Mast Family Favorites
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It’s hard to believe it’s already August, and everyone is talking about back-to-school plans. Even so, there’s still time to check off a few more items on your summer bucket list. Just in case you’ve already completed yours, we have a few suggestions for you to consider adding. ...read more
Adventure | Inspiration
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If you’ve been to a Girl Scouts or Boy Scouts meeting, attended a wilderness summer camp, or participated in the Great American Backyard Campout, you may already be familiar with the principles of Leave No Trace (LNT). These valuable principles aren’t just useful in the woods, they can be applied in every environment. This week, we’re exploring Leave No Trace so our collective small steps can lead to big changes in the natural world (and in ourselves)! ...read more
Mast Family Favorites | Adventure | Inspiration
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