mon9AM - 6PM
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sun11AM - 6PM
mon10AM - 8PM
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sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
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wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
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wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thu10AM - 7PM
fri10AM - 7PM
sat10AM - 7PM
sun10AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 10PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
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The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
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It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
As the tilt of the earth moves us a little farther from the sun, the calendar fills with outdoor festivities to celebrate the fall turning of the leaves, the end of harvest season, and the culinary arts. We’ve searched our communities for festive and fun suggestions to add to your fall itineraries. ...read more
Adventure | Inspiration | Local Flavor | Travel
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
Do you find yourself staring out the window, daydreaming about being outside enjoying the sunshine, listening to the birds sing, and seeing what wildflowers are in bloom? Well, you are not alone, not by a long shot. When we’re not at work, we’re out enjoying those same things. This week we’ve asked our staff members to share some of their favorite places to hike. Next time you’re in the “neighborhood,” check out one of these adventures. ...read more
Adventure | Inspiration | Travel
Boone| Columbia | Knoxville | Valle Crucis | Winston-Salem
John Muir said, “Everybody needs beauty as well as bread, places to play in and pray in, where nature may heal and give strength to body and soul.” That sentiment is even truer today in our fast-paced, stressed-out, move-move-move world. We need, we require, the healing touch of nature for mind, body, and soul. But not everyone has access to green spaces and undeveloped land. ...read more
Adventure | Inspiration | Mast Family Favorites
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Warmer temperatures beckon us all to shake off the winter blues, put on a light jacket, and head outside. The call of spring is a primal urge to celebrate the end of the long nights and short days, to be outside again feeling the warmth of the sun, to begin anew. In this season of renewal, many of our local partners need your help to welcome residents and visitors who are also experiencing the whispers calling them to explore. ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
Taking a break and focusing on what makes us happy every now and then is vital to our well-being, mentally and physically. And that can look like many things, but there are a few tried and true ways we know to beat the winter blues— taking time for self-care, enjoying some comfort food, and having a little bit of fun. ...read more
Adventure | At Home | Inspiration
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Cold winter days don't mean you have to stay inside. There’s a whole new world dressed in glistening white to discover. There are winter activities for you to enjoy no matter your activity level or expertise. If you can walk, there’s something for you. So, head over to your closet and pull out those layers; we’re going to make a plan to make snow days the best days! But, you better hurry, there’s only about four or five more weeks to enjoy a good “snow day.” Read on for ways to enjoy a winter wonderland. ...read more
Travel | Inspiration | Adventure
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