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fri10AM - 8PM
sat10AM - 8PM
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mon10AM - 6PM
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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
All
The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
All
The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
What comes to mind when you hear the word “destination?” An exotic city? A tropical beach? An isolated mountain peak that overlooks valleys, rivers, and villages far below? We usually think of destinations as the “somewhere elses” that aren’t entirely familiar. Getting to them likely requires a bit of travel. In a sense, it takes a journey to reach a destination. ...read more
Adventure | Local Flavor
All
It’s summer, and America is on the move again! After years of fewer and shorter-distance trips following the pandemic of 2020, travel is now, quite literally, soaring. ...read more
Adventure | Travel
All
Nature has the power to heal, challenge, and connect. It can transport us to a place that is far away from our stress-filled world. It can help us see our world from a different perspective, and it embraces us in a manner that technology cannot. It connects us in ways both physical and mental to the earth and to each other. Where is the prescription for this magical elixir? It’s as close as your favorite local trail. ...read more
Adventure | Inspiration | Local Flavor
Greenville | Knoxville | Roanoke|Columbia
In 2021, House Bill 554 was introduced and easily passed in the North Carolina House of Representatives. It designates 2023 as North Carolina’s Year of the Trail with the aim of encouraging North Carolinians (and visitors) to use and enjoy the trail networks that are available locally and regionally and to celebrate the groups who create and maintain the trail systems. Of course, we wouldn’t want you to be in violation of the law, so we’ve put together a listing of some of our favorite trails in North Carolina for your reference. ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
These days the word camping can mean different things to different people. To some, it’s donning a backpack and heading far into the wilderness. To others, it’s pulling up to a campsite in a vehicle and jumping out to set up camp or even camping in the vehicle itself. And, to others, it’s taking your entire home with you into nature. Whatever your preference, it’s easier than ever to get outside, and sleep there.
...read more
Adventure | Travel
All
The singer Sheryl Crow once said, “No matter how chaotic it is, wildflowers will still spring up in the middle of nowhere.” She’s right, of course. Blossoming amidst the occasional chaos of our lives, wildflowers are a reliable gift every spring. ...read more
Adventure | Inspiration | Local Flavor
Boone | Original - Valle Crucis|Annex - Valle Crucis