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thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thu10AM - 7PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
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Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Here we are about to put another year in the books. How can 365 days pass by so quickly? With the New Year just hours away, it's time to begin preparing to greet the New Year in a traditional way in order to have a full year of good luck. ...read more
At Home | Recipes
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Gardening is one of the first outdoor adventures of the season. It actually can start way back in January or February when the seed catalogs begin arriving in the mail. Flipping through the pages and dreaming of the summer and fall harvest while the wind and snow whip outside is a favorite winter activity. ...read more
At Home | Gardening | Recipes | Local Flavor
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As the famous philosopher, Voltaire, said, “no snowflake in an avalanche ever feels responsible,” yet where would the avalanche be without each snowflake? From picking up litter in your neighborhood to making the switch to reusable shopping bags, these seemingly small habits can combine to have a powerful effect. With Earth Day coming up on Saturday, April 22nd, we’re thinking about changes we can make to reduce our impact on the environment. Earth Day is the perfect time to form a new habit. ...read more
At Home | Inspiration
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If you subscribe to Mast Store’s Almost Monthly E-mail, you are well acquainted with Francine. She’s corresponded with folks for more than 16 years – almost since the invention of e-mail. Her fans have shared many accomplishments, concerns, and questions over the years. In this week’s blog, Francine answers some questions from her website “Ask Francine” opportunity. Let’s see what she has to say. ...read more
At Home | Dear Francine | Mast Family Favorites | Recipes
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The rumor on the street is that nothing is made in the USA any longer. In actuality, there is still a lot of manufacturing happening within the states. It accounts for about 36% of the nation’s gross national product, according to an article in MarketWatch from 2016. Manufacturing in some quarters is on the upswing, particularly if the product is highly regulated or requires specialized training to produce. ...read more
Local Flavor | At Home | Mast Family Favorites
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If you had to guess what the top indulgence is for the summer months, we bet that you’d get it without extra guesses. That’s right, ice cream! In 1984, President Ronald Reagan designated the third Sunday in July as National Ice Cream Day, which should be observed with all appropriate ceremonies and activities. ...read more
Mast Family Favorites | At Home
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