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Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Mid to late June ushers in one of the most celebrated months in the Blue Ridge Mountains: the Catawba Rhododendron blooming season. The bees buzz with delight, drinking in the flower’s nutritious nectar. The famed rhododendron’s splashes of hot pink create a stunning landscape against a backdrop of mountainsides draped in early summer green. ...read more
Inspiration | Adventure
All
In the summer of 1984, Maine artist Roxanne Quimby, was trying to thumb a ride home. Eventually, a bright yellow Datsun pickup truck pulled over, and Roxanne instantly recognized Burt Shavitz, a local fellow whose beard was almost as well-known as his roadside honey stand. Burt and Roxanne hit it off. Before long, Roxanne was making candles in his 8-x-8 turkey coop with unused wax from Burt's beehives. They made $200 at their first craft fair; within a year, they'd make $20,000. It was a pretty fantastic beginning, but it was just the beginning all the same. ...read more
Adventure | Inspiration | Mast Family Favorites
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Capturing the oral history of our parents and grandparents can be an interesting adventure. Posing questions at the supper table during family holiday gatherings reveals life's highs and lows, which are often related with humor once the elation and the sting have had a chance to fade. It’s how we learn more about who we are and where we came from as people. But have you ever thought about interviewing a tree? ...read more
Inspiration | Local Flavor
Original - Valle Crucis|Annex - Valle Crucis
The time we’ve been anticipating since winter, really, is finally here. Our gardens that were eagerly planned when snow was on the ground are giving us gifts on a daily basis. Squash, tomatoes, cucumbers, zucchini, beans, cauliflower, broccoli, lettuce, … the list could go on and on. You’ve planned meals using the bounty until you’ve run out of ideas. Well, we have a few more. ...read more
At Home | Gardening | Inspiration | Recipes
All
You remember the good ol’ days. As the countdown to the first day of school started, you’d go to the mailbox to see who your homeroom teacher was going to be. Then, the phone lines would light up with calls from your friends to see if you were in their classes. ...read more
At Home | Inspiration
All
It’s hard to believe it’s already August, and everyone is talking about back-to-school plans. Even so, there’s still time to check off a few more items on your summer bucket list. Just in case you’ve already completed yours, we have a few suggestions for you to consider adding. ...read more
Adventure | Inspiration
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