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Who can forget one of Yogi Bear’s favorite catchphrases, “A pic-a-nic basket has everything a bear needs?” Jellystone Park was definitely a perfect place to enjoy a meal alfresco, but did you know that picnics were affairs originally held indoors? And that there is science behind many of the foods commonly found nestled in a picnic hamper? Yep, there’s a reason we crave watermelon this time of year. ...read more
At Home | Local Flavor | Recipes
All
The Fourth of July is the perfect time to reflect on what makes us American. We’re a unique people, to say the least, and among the best of our traits is our historic ability to come together – despite our different backgrounds, beliefs, and abilities – to create great things. ...read more
Local Flavor | Mast Family Favorites
All
There’s an old adage about real estate investment that goes, “Buy land. They’re not making it anymore.” The line packs so much wit and wisdom that it has variations attributed to – not one but – two of America’s most notable quip-masters, Mark Twain and Will Rogers. Its truth is also precisely why we need land trusts. ...read more
Local Flavor | Mast Family Favorites
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
I honestly cannot say what would be my favorite National Park because they’re all wonderfully diverse treasures. I had the unique experience of living on the U.S. Virgin Island of St. John. Did you know that more than half of this stunning island is part of the Virgin Islands National Park? ...read more
Mast Family Favorites | Inspiration | Adventure
All
Did you know the Loggerhead Sea Turtle is South Carolina’s state reptile? The Mast Stores in Greenville and Columbia Mast Stores carry a very special South Carolina-based line of clothing that feature this majestic creature. In addition to its superior line of clothing, the state’s own Loggerhead Apparel is dedicated to two different, yet worthy, causes. One is breathing new life back into South Carolina's textile industry. The other is the preservation and protection of the endangered Loggerhead Sea Turtle. ...read more
Mast Family Favorites | Inspiration
Columbia|Greenville
The Turchin Center for the Visual Arts, Mast General Store and Cordura are proud to host National Geographic Explorer and best-selling author Helen Thayer for a free presentation on Wednesday, May 14 in the lecture hall at the Turchin Center for the Visual Arts in Downtown Boone. The presentation, “Polar Dream,” begins at 6:30 p.m. A meet and greet reception with light refreshments will be held immediately following the presentation. ...read more
Inspiration | Adventure
Valle Crucis|Boone
When a 31-year-old John Cooper first laid eyes on the Mast General Store back in 1976, he had a vision for his family’s future that involved going back into the past. “I fell in love with the store as soon as I stepped inside,” says Cooper, who had traveled from his home in Florida with a friend to scout out potential real estate. “They literally had to carry me out.” ...read more
Mast in the News | Inspiration | Behind the Scenes
All
This past June, one of our new Facebook friends asked us an excellent question. We posed her question to our 25,000 “friends on the internet” and were mightily touched by their answers. This blog captures what happened. ...read more
Behind the Scenes | Customer Stories | Inspiration
All
We all want to invest our lives in the things we love. For Frank and Peggy, their great love in life, in addition to each other, is exploring the outdoors together. ...read more
Inspiration | Behind the Scenes | Adventure
Knoxville