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sun11AM - 6PM
mon10AM - 6PM
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wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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Martin Luther King, Jr. is the first modern private citizen to be honored with a federal holiday. It was a long struggle to set aside the third Monday in January as a day to honor and celebrate a man who advocated for not only racial equality but also economic equality and for all people to be treated with respect and dignity. While the legislation to set aside the day was signed by Ronald Reagan in 1983, its first official celebration was on January 18, 1986, and it took until 2000 for all 50 states to recognize it as a state government holiday. ...read more
Behind the Scenes | Inspiration | Local Flavor | Mast Family Favorites
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According to the National Centers for Environmental Information, areas in the Eastern United States reach their seasonal minimum temperatures in mid-January. It makes sense, then, to have International Hot and Spicy Food Day on January 16 for a little winter warm-up. ...read more
Adventure | Mast Family Favorites
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When the founders of GiantMouse, a premium knife company, first began putting their heads together to conjure a vision for their future brand, it was fitting that their regular meeting destination was in a literature-themed bar in Brooklyn, New York, called BIBLIO. ...read more
Behind the Scenes | Inspiration
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Nature has the power to heal, challenge, and connect. It can transport us to a place that is far away from our stress-filled world. It can help us see our world from a different perspective, and it embraces us in a manner that technology cannot. It connects us in ways both physical and mental to the earth and to each other. Where is the prescription for this magical elixir? It’s as close as your favorite local trail. ...read more
Adventure | Inspiration | Local Flavor
Greenville | Knoxville | Roanoke|Columbia
In 2021, House Bill 554 was introduced and easily passed in the North Carolina House of Representatives. It designates 2023 as North Carolina’s Year of the Trail with the aim of encouraging North Carolinians (and visitors) to use and enjoy the trail networks that are available locally and regionally and to celebrate the groups who create and maintain the trail systems. Of course, we wouldn’t want you to be in violation of the law, so we’ve put together a listing of some of our favorite trails in North Carolina for your reference. ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
It’s summertime – a time when cookouts and gatherings bring families, neighbors, and friends together for fun and to celebrate Independence Day. Alongside the hamburgers and hotdogs, chips, watermelon, and apple pie, you may want to serve up a refreshing drink or two. We visited with a Mast Store employee who’s also tended bar for more than 15 years for a few tips and tricks. ...read more
At Home | Inspiration | Recipes
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What an honor! A gathering of friends and family to witness the commitment of two people to each other is an important event to celebrate. In addition to finding the right attire, the next thing to check off is a thoughtful gift for the happy couple. ...read more
At Home | Inspiration
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The singer Sheryl Crow once said, “No matter how chaotic it is, wildflowers will still spring up in the middle of nowhere.” She’s right, of course. Blossoming amidst the occasional chaos of our lives, wildflowers are a reliable gift every spring. ...read more
Adventure | Inspiration | Local Flavor
Boone | Original - Valle Crucis|Annex - Valle Crucis
Welcome the season of color! Spring brings out multitudes of blooms in magnificent hues. It revives life as tender, green sprouts break through cold, hard soil and delicate buds form on spindly, gray branches. Spring paints a vivid scene on the dull canvas winter leaves behind.
Adventure | Inspiration | Travel
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