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sun11AM - 6PM
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fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thu10AM - 7PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Our Almost Monthly E-mail correspondent gets many questions over the course of the year. Many are answered with a quick e-mail back to the inquirer, but sometimes there are questions that might be of interest to more than one individual. That was the case this week when Francine was asked about what was going on in Valle Crucis in the 1800s. Let’s see … ...read more
Local Flavor | Dear Francine
Original - Valle Crucis|Annex - Valle Crucis
It’s hard to believe that it’s time to begin thinking about serving up the turkey and trimming the tree, but it is. Holiday celebrations begin this weekend. We’ve pulled together a quick list of parades in each of our communities along with other events you and your family may want to put on your holiday itinerary. Let’s get started. ...read more
Local Flavor | Mast Family Favorites
All
Local historian John Preston Arthur wrote, “There’s a dreamy spell that hangs over this little valley.” That spell is further magnified during the month of October. With eye-popping visuals – think brightly-colored leaves, cattle quietly grazing in pastures, orange pumpkins peering out from amongst their leafy vines – the curvy road that brings you from Boone or Banner Elk is like a portal that slows time to a more relaxing, almost lazy, pace. To take in all of the activities we’re recommending for this 24 hours, you won’t be able to tarry long. ...read more
Travel | Inspiration | Local Flavor | Mast Family Favorites | Adventure
Original - Valle Crucis|Annex - Valle Crucis
There’s so much to enjoy in each of our Mast Store communities this holiday season. Many of our favorite events have already begun or kick off right after Thanksgiving. Below are just a few offerings that your family may want to add to your holiday schedule. Consider trying something new this year and it just might become a holiday tradition! ...read more
At Home | Mast Family Favorites | Local Flavor
All
Thinking about the many Christmas trees I’ve enjoyed throughout the years brings up a host of sweet memories: The earliest trees of my childhood included brass clip-on candle holders. We lit the candles on the tree each evening (my parents were very brave). This tradition was passed down through the generations from our Swedish ancestors. There was the year our newly acquired stray cat took the entire tree down only a half hour after it was fully decorated… ...read more
At Home | Mast Family Favorites | Local Flavor | Adventure
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
The Beatles refrain is true, “I get by with a little help from my friends.” On Saturday, September 10, the Mast Store will be hosting Friends in each of its home communities that have the awesome responsibility of taking care of resources that locals and visitors enjoy every day. At the end of the day, each of our store locations will donate 10% of the day’s sales to support our local conservation partners. ...read more
Mast Family Favorites | Local Flavor | Inspiration | Adventure
Knoxville|Waynesville