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Who can forget one of Yogi Bear’s favorite catchphrases, “A pic-a-nic basket has everything a bear needs?” Jellystone Park was definitely a perfect place to enjoy a meal alfresco, but did you know that picnics were affairs originally held indoors? And that there is science behind many of the foods commonly found nestled in a picnic hamper? Yep, there’s a reason we crave watermelon this time of year. ...read more
At Home | Local Flavor | Recipes
All
The Fourth of July is the perfect time to reflect on what makes us American. We’re a unique people, to say the least, and among the best of our traits is our historic ability to come together – despite our different backgrounds, beliefs, and abilities – to create great things. ...read more
Local Flavor | Mast Family Favorites
All
There’s an old adage about real estate investment that goes, “Buy land. They’re not making it anymore.” The line packs so much wit and wisdom that it has variations attributed to – not one but – two of America’s most notable quip-masters, Mark Twain and Will Rogers. Its truth is also precisely why we need land trusts. ...read more
Local Flavor | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
When you go to your local downtown, do you ever stop to think of the events that transpired there? Downtowns are gathering places, the heart of the community, and where history happens and can be observed in the small events of every day. Let’s take a look at the interesting history of the Mast Store’s building in Winston-Salem. ...read more
Local Flavor
Winston-Salem
If you are walking just about anywhere in Downtown Winston-Salem, you are in the midst of history. In some locations, it is pretty obvious, like Old Salem, but in others, we need to dig just a little bit deeper. Nonetheless, North Carolina’s fifth-largest city has a lot to crow about. ...read more
Local Flavor | Travel
winston-salem
The winter months are not just for curling up with a good book in front a crackling fire. They are great for hitting the trails. Your favorite trails will show you new views. It’s a great time to discover new trails, too, when there aren’t as many hikers out and about. Here are a few of our favorite winter hiking spots that make us say, “Don’t hibernate, getting outside in the winter is great!” ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
Which came first – Valentine's Day or chocolate? And why is chocolate such a popular gift on Valentine's Day? Candy, and chocolate, in particular, is so popular that purchases of chocolate total over 58 million pounds during Valentine's week alone. Now that's A LOT of chocolate! ...read more
Behind the Scenes | Inspiration | Local Flavor | Mast Family Favorites
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When Mast Store’s newest old location opened its doors in Winston-Salem in May of 2015, we had the pleasure of meeting a woman with close ties to 516 North Trade Street. Her father worked in the building that boasted one of the largest retail and wholesale companies in the South: Brown-Rogers-Dixson (B-R-D). Originally posted 12/2/2015 ...read more
Local Flavor
winston-salem
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis