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May 27, 2021 5 minute READ

5 Reasons to Love a Land Trust

We know you have questions about land trusts: What are they? How do they work? Where are they located? Who can help with their work? What’s in it for me? All good questions, especially that last one because there’s something in their work for all of us! ...read more

tags Inspiration | Local Flavor | Mast Family Favorites

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January 29, 2021 3 minute READ

5 Reasons to Give Chocolate on Valentine's Day

Which came first – Valentine's Day or chocolate? And why is chocolate such a popular gift on Valentine's Day? Candy, and chocolate, in particular, is so popular that purchases of chocolate total over 58 million pounds during Valentine's week alone. Now that's A LOT of chocolate! ...read more

tags Behind the Scenes | Inspiration | Local Flavor | Mast Family Favorites

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December 29, 2020 4 minute READ

Collard Greens are a must for New Year's Day

Cooking to Welcome the New Year

Here we are about to put another year in the books. How can 365 days pass by so quickly? Wait, we're referring to 2020; it couldn't pass fast enough! With the New Year just hours away, it's time to take steps toward a year filled with good luck. ...read more

tags Inspiration | Mast Family Favorites | Recipes

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December 24, 2020 5 minute READ

Accidental Christmas Traditions

The holidays are here with all of their pomp and circumstance, parties and decorations, traditions and food. Many of the celebrations around the holidays have their roots in ancient Christian beliefs and pagan festivals. But there are some that are, well, accidental. ...read more

tags At Home | Inspiration | Mast Family Favorites

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April 10, 2020 4 minute READ

The Alfred Adams Lunch at the Original Mast Store

Grab a Bite at the Store

Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more

tags Mast Family Favorites | Local Flavor | Behind the Scenes

locations-icon Original - Valle Crucis

March 20, 2020 2 minute READ

We're In This Together

General stores have always been there for their communities. Now, we need everyone to be there for all. ...read more

tags Local Flavor | Mast Family Favorites | Inspiration

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It Just Would Not Be the Holidays Without

John and Faye Cooper: Why We Support Land Trusts

Mark Earth Day with a Plan for Action

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5 Reasons to Love a Land Trust

5 Reasons to Give Chocolate on Valentine's Day

Cooking to Welcome the New Year

Accidental Christmas Traditions

Grab a Bite at the Store

We're In This Together

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