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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
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Who can forget one of Yogi Bear’s favorite catchphrases, “A pic-a-nic basket has everything a bear needs?” Jellystone Park was definitely a perfect place to enjoy a meal alfresco, but did you know that picnics were affairs originally held indoors? And that there is science behind many of the foods commonly found nestled in a picnic hamper? Yep, there’s a reason we crave watermelon this time of year. ...read more
At Home | Local Flavor | Recipes
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Here we are about to put another year in the books. It’s a great time for a fresh start, a few positive changes, and holding onto high hopes for good fortune. ...read more
At Home | Local Flavor | Recipes
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If you haven’t checked your calendar lately, the holidays are HERE! Gatherings of all kinds abound – from friends and family to co-workers and colleagues. It’s a time for pulling out all the stops, making everyone’s favorite dishes, and trying a few new recipes. That can hold true for holiday beverages, too. We visited with Josh, who helped us put together a “summer school mixology class” earlier this year to give us a few ideas to “up your hospitality” during the holidays. ...read more
At Home | Recipes
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Ah, the holidays. Perhaps a better reference would be Food-a-Paloosa! Think about it. Beginning at Thanksgiving and running through New Year’s Day (or Old Christmas on January 6 if you’re so inclined), can you name one gathering that does not have a food component? Office lunches, holiday open houses, neighborhood gatherings, Secret Santa get-togethers, Christmas parties... The list can be staggering. And that’s OK. Nothing brings a group together better than a good meal. So, let us prepare to lay a beautiful table and fill it with tasty fare from the best cooks around. ...read more
At Home | Recipes
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