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fri10AM - 8PM
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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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For many not so long ago, canning and freezing summer’s bounty was a lifeline. The beans, corn, squash, cucumbers, and whatever else was coming in from the garden weren’t meant just to be enjoyed as they are harvested but to put food on the table during the winter when “pickin’s were slim.” Now, canning or freezing is more of a tradition than a necessity, but there is still a certain sense of pride and accomplishment that goes along with it. ...read more
At Home | Gardening | Recipes
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When someone says the word “picnic,” you may think of a quiet little spot, maybe near a river or pond, a blanket spread on the grass, and a wicker basket filled with dainty sandwiches. When someone says the word “tailgate,” meaning the meal before the big game, your mental picture changes in big ways, with the first one being it is NOT a quiet little spot. It’s a meal enjoyed with hundreds, perhaps thousands, of like-minded folks dressed in school colors with maybe a few dribbles of barbecue sauce at the corners of their mouths (and nobody cares). ...read more
Adventure | Inspiration | Recipes
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It’s summertime – a time when cookouts and gatherings bring families, neighbors, and friends together for fun and to celebrate Independence Day. Alongside the hamburgers and hotdogs, chips, watermelon, and apple pie, you may want to serve up a refreshing drink or two. We visited with a Mast Store employee who’s also tended bar for more than 15 years for a few tips and tricks. ...read more
At Home | Inspiration | Recipes
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Here we are about to put another year in the books. How can 365 days pass by so quickly? Wait, we're referring to 2020; it couldn't pass fast enough! With the New Year just hours away, it's time to take steps toward a year filled with good luck. ...read more
Inspiration | Mast Family Favorites | Recipes
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It’s plain to see. This year’s Thanksgiving is going to be very different. Family gatherings are being discouraged, and if you are getting together, it is recommended that meals be enjoyed outside. With resolve and creativity, we can find small things to be thankful for and make this Thanksgiving memorable. ...read more
Inspiration | Recipes
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We hope everyone enjoyed a little yoga, fixed a nice extra special meal one night, and then threw down at a big dance party. We are all wearing lots of hats these days – from small business CEO and the school's head master to the top chef and building custodian. That means its even more challenging to get everything done and to have a little spare time for fun. This week we have a few more suggestions to shake up your stay-at-home routine with activities and a movie night. ...read more
At Home | Inspiration | Recipes
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