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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Land Trust Day at Mast Store is celebrating its fifteenth year on Saturday, June 3rd. We are honored to host this friend-raising day for the land trust organizations in each of our communities to visit with our guests, educate people on what land trusts do, and to garner support both in our local communities and in the home communities of our visitors.
Mark Twain said, “Buy land. They’re not making it anymore.” He was right, and that’s why it is important to look around us and preserve areas of historic importance, family farmland, beautiful viewsheds, and watersheds.
Land Trust is a term generally used to describe non-profit conservation organizations that either buy land or hold conservation easements, or both. Land trusts work in partnership with landowners and communities to permanently conserve natural resources.
The land trust movement started in the 1970s and gained momentum in the 1980s as urban sprawl began to develop at an ever-increasing pace, overtaking open spaces and farmland. In fact, according to the Farmer’s Business Network, via USA Today, “The US Department of Agriculture estimates that 144,792 farms have disappeared across the US in the past decade.” Our land trust partners help preserve many local farms.
This vital movement helps individuals, families, businesses, and communities take steps to ensure that the land is there for us, our children, and our children’s children. The impact of their work can help family farms remain productive and in the family or ensure that the habitat for a rare species of plant will remain intact.
Mast Store works with seven land trusts in our communities. Each one has a multi-faceted approach to preserving the beauty and natural resources in its area of charge:
In the High Country, our land trust partners are the Blue Ridge Land Conservancy, which was formed by uniting the Blue Ridge Rural Land Trust and the High Country Conservancy, and the New River Conservancy.
Waynesville and Asheville both work with the Southern Appalachian Highlands Conservancy, which works in an area stretching as far north as Avery County and as far west as Murphy.
The Carolina Mountain Land Conservancy serves the Hendersonville area. Mast Store also helps them by sponsoring their member hikes to “get to know” some of the land it preserves.
Upstate Forever is a very active group in the Greenville area. In addition to its land trust function, it is also involved in making alternative transportation more available in the Upstate area.
In Knoxville, we work with the Foothills Land Conservancy. Its ultimate goal is to lead the way to an East Tennessee that is a healthy place for both people and wildlife.
Columbia’s land trust is the Congaree Land Trust. It holds educational seminars to help lawyers and accountants better understand the benefits of land trusts and “brown bag outings” to enjoy the more rural areas around the capital.
In Winston-Salem, the Piedmont Land Conservancy is the only local land protection organization serving nine northern Piedmont counties for over 25 years. Their mission is to protect special places and to help ensure clean water for our communities, habitat for our wildlife, locally-grown food, parks and trails, and other places for people to connect with nature.
Lisa Cooper, president of Mast General Store, appreciates the positive impact each Trust has had on our Mast Store communities. “Mast hopes that our support of Land Trust Day encourages awareness of the work of land trusts. It is not only important to our physical and mental health, but also to our economic well-being.”
Representatives from each community’s land trust will be in your local Mast Store on Saturday, June 3rd, to share with guests the activities they are undertaking to conserve the open spaces in the region. The Mast General Store will donate 20% of the day’s sales to our partner land trusts.