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sun11AM - 6PM
mon10AM - 6PM
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thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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fri10AM - 8PM
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
All
Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The Sherpa Adventure Gear line is a new addition to Mast Store’s offerings in the Outdoor Department. The brand is a living memorial to the high-altitude climbers who have assisted individuals, like Sir Edmund Hilary, and groups in their ascent of Mount Everest and other peaks in the Himalayas.
The Sherpa are an ethnic group living in the most mountainous region of Nepal. They have adapted and thrive in one of the harshest climates in the world. It is from these roots that the Sherpa Adventure Gear brand draws its inspiration and tests its gear. The company utilizes the latest technical materials and designs and also weaves in a rich heritage of time-honored beliefs and humility.
Each item includes small prayer flags to help you achieve balance between the sky, water, wind, and the earth and is finished off with the Sherpa logo, which is an endless knot, symbolizing the connectedness of all things on earth.
In addition to quality products, Sherpa believes that its brand can strengthen the fabric of its families, villages, and country by giving scholarships and meaningful employment to the people of Nepal. The handmade sweaters and hats are produced by small pods of knitters, who gather daily and create garments using ancient patterns and symbols. The company encourages its suppliers and retailers to use best practices and to be conscious of their impacts on the environment.
The Mast Store in Asheville is hosting a Celebration of Nepalese Culture on Friday, March 31 from 5 p.m. until 8 p.m. This special event will feature Nepalese foods and a presentation by Pema Sherpa, the daughter of Tashi Sherpa, the founder of the company. Folkmoot, Western North Carolina’s international festival, will also be there with information on this year’s celebration. Please join us!
You can take a peek at our Sherpa offerings by clicking HERE.