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It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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At the Darn Tough mill, there's a sign that says, “Nobody ever outsourced anything for quality.” The Darn Tough folks share, "When you’re really serious about something you make it yourself. Our socks aren’t produced off shore or out-sourced within the US." And that's not all we love about these socks!
The Cabot Family has been knitting socks for three generations and for 30 years in the Green Mountains. Each pair of socks is designed, knit, and shipped from the Cabot Hosiery Mill in Northfield, Vermont. These premium, high-performance socks also carry an unconditional lifetime guarantee for comfort and durability.
One of our favorite Darn Tough Vermont socks is the Women's Mountain Top No-Show Light Cushion. Made of a merino wool blend, the lightweight cushion of the sock gives the perfect amount of padding along the base of your foot. The True Seamless construction delivers a smooth fit and reduces blisters while keeping any slipping or bunching at bay. This "all-weather" sock keeps your foot cool in the summer and warm in the winter and repels bacteria and odor while you're exploring the outdoors.
Get a pair of your very own by clicking HERE.