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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
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Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Hailing from Nashville, Tennessee, Paddywax has been crafting American-made, artisanal, and eco-friendly candles and soaps for nearly 20 years. They’ve dedicated themselves to creating something lovely for every home and their candles and soaps combine innovative scents and creative designs for every gift-giving occasion.
Soy candles, like the Eco Green Candles by Paddywax, are all-around better than regular paraffin candles. Why? They're all natural and produce far less soot; they burn 50% longer than regular candles, and they're non-toxic. Plus, the containers are actually up-cycled wine bottles, which makes these candles even better for the environment.
If an Eco Green Soap is what you’re looking for, Paddywax offers triple milled soaps made in the 19th-century French tradition for lasting fragrance. Shea Butter provides essential skin moisturizing vitamins that soothes the skin while olive oil, which is rich in anti-oxidants, hydrates and protects. The fragrance blends of each soap are developed to distribute the most natural aroma through the use of natural ingredients.
Pamper yourself or treat a friend to a deliciously-scented and environmentally-friendly gift from Paddywax by clicking HERE.