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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
All
Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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"Have you eaten?" That's the secret code for love and care in many families, but it's a question of real consequence for more people than many realize. That's why Mast Store is partnering with Merrell Footwear and local food agencies to turn the answer to that question into a resounding "yes" in our communities, especially for one of the most vulnerable populations, our children.
Hunger will be the bully many children face today. It will shut down growing bodies, fog young minds in those crucial stages of development, and instill a fear of scarcity that a child will carry with him or her well into the future. Hunger isn’t simply a physical problem—not for the hungry, and not for those stepping up to help solve it. It's a heart problem, one our community is ready to fight.
According to Feeding America, 1 in 6 children in the U.S. are food insecure, which means they worry about something a child should never fear-- when they’ll have their next meal. Food for Kids ensures that our communities have the resources to prevent child hunger. “Partnering with Merrell has allowed us to provide thousands of weekend meals,” said Lisa Cooper, president of Mast General Store. “We are proud to partner with vendors that are committed to changing lives in our communities. Merrell believes that meeting a child’s needs is vital to helping them grow and learn without the worries of food insecurity. They know how important it is for a kid to just be a kid.”
Mast Store and Merrell Footwear are hopeful that the Food for Kids campaign will see massive growth this year in our communities. A decade of service in partnering to provide food for hungry children has afforded us a unique opportunity to touch so many lives. But we need your help.
Mast Store and Merrell, alongside our partnering food agencies, want you to join us in our fight against the silent bully of hunger. Food for Kids 2018 will run from October 22nd through November 4th. For each pair of Merrell Footwear purchased at Mast Store during this period, Merrell will donate funds to fill a backpack with food for the weekend. Food agencies across our communities will fill backpacks with kid-friendly foods to last a weekend, a crucial time away from services found in schools and aftercare programs—a crucial time of hunger for children with no access and no means of feeding themselves. Items such as microwaveable meals, bars, and juices are given discretely to the children on Friday, and the backpacks are returned for refilling on Monday.
The backpacks will be distributed to children identified by their teachers as at-risk. We know these backpacks make a difference. Teachers note the difference in attitudes and behaviors upon children's return to school the following Monday. Energy, mood, productivity, all these are affected positively when children have their basic needs met.
Join us and help the children in your community to thrive and to overcome an epidemic that can be simply and easily stopped if we all work together. Backpacks cost less than three mornings' coffees and are far more valuable to the child who takes that portable pantry home. Donations and volunteers are welcome. Together we are stronger, and together we can make sure no child goes hungry.
You can find more information below on our partners' sites.
Boone/Valle Crucis - Hunger and Health Coalition
Waynesville/Hendersonville/Asheville - MANNA FoodBank
Greenville - Loaves & Fishes
Knoxville - Second Harvest Food Bank of East Tennessee
Columbia - Harvest Hope
Winston-Salem - Second Harvest Food Bank of Northwest North Carolina