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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
All
Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The Reedy River flows through Downtown Greenville and is inextricably linked to the city’s success. On September 9, the Mast Store in Greenville is hosting volunteers from the Friends of the Reedy River and will donate 10% of the day’s sales to help this group’s continuing efforts to improve the river’s condition.
"The Falls Park in Greenville is truly a showcase. Its centerpiece would not be as enjoyable were it not for a collaboration of non-profit organizations, including the Friends of the Reedy River."- Lisa Cooper
The Reedy River has figured prominently in Greenville’s history. From helping grind meal at Richard Pearis’ gristmill in the late 1700s to powering sawmills and textile operations in the 19th and 20th centuries, the Reedy has been at the center of it all. Unfortunately, it led to pollution and other abuses that caused the Falls to dwindle to a mere trickle and the water to be a different color most every day of the week.
Today, the river is on the mend, thanks to the efforts of the Friends of the Reedy River. This group, in existence since 1993, has partnered with many other environmental organizations in the local, regional, and state areas to be a voice for the river.
FORR helps organize river clean-ups in both small and large areas. Their most recent public clean-up covered 8.3 miles of the river and netted 175 tires and 130 bags of trash. The group also protects the banks of the river through the Reedy River Riparian Restoration Project. In this 200-yard area, invasive plant species will be removed from the riverside and replaced with indigenous native trees, plants, and flowering perennials. The project enhances protection of the river by improving water quality and quantity while providing natural habitat for regional birds, animals, and insects.
“The Falls Park in Greenville is truly a showcase,” said Lisa Cooper, president of Mast General Store. “Its centerpiece would not be as enjoyable were it not for a collaboration of non-profit organizations, including the Friends of the Reedy River. Their tireless dedication to this waterway is not unnoticed.”
The Mast Store in Greenville will host volunteers from FORR on September 9. At the end of the day, a donation of 10% of the day’s sales will be made to the Friends of the Reedy River. To find out how you can become more involved, visit the FORR website at www.FriendsoftheReedyRiver.org.