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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
All
You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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We’re so excited about the upcoming opening of our newest “old” location that we want to share one of our “Mast Favorites” that’s born and bred in Winston-Salem, NC. Fulton & Roark began with a series of solid colognes designed to integrate seamlessly into everyday life. F&R crafts high-quality grooming products specifically built for the way men operate. They believe superior products should make a man’s process of getting ready less complicated and more enjoyable.
What’s the difference between solid cologne and liquid cologne? Great question. Think concentrated, wax-based fragrance, rather than a liquid cologne. This means the product is super travel friendly and convenient to keep on hand - in your pocket, in a gym bag, you get the idea - without having to worry about it spilling or breaking.
From Fulton & Roark:
“For us, quality ingredients are only half the story; if it’s not enjoyable, easy-to-use, and truly beneficial, we don’t believe it’s worth having. Our products are designed around the details that shape the lives of men; from the dimensions of the pockets in a pair of trousers, to the requirements of a global traveler, and even to the real estate around a bathroom sink.”
The solid cologne is made with premium quality essential oils and an exceptional wax blend containing microcrystalline wax and coconut oil. Fulton & Roark Solid Colognes are available in three distinctive scents, all named for islands in the southeastern United States. Tybee is a brisk white musk accented with rosewood and cedar. Shackleford’s fragrance is a blend of warm amber and sandalwood. Hatteras smells fresh, green and lightly spiced. Best yet, they’re made in the USA.
"This cologne provides maximum scent with minimum application, doesn't burn after shaving, and I feel it intensifies throughout the day (apply on neck and wrists). My wife loves it, and so do I. You get what you pay for and the quality of this cologne is top notch," raves a Fulton & Roark wearer.
And who is Fulton & Roark named after? Not the owners? Why, they’re handsome canines, of course [pictured to the left.] All the more reason to love this line!
Stop by Mast General Store (all but the Original Store) to select your favorite scent or have it Fulton and Roark sent to your front door by clicking HERE.