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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Join us for a humdinger of a Grand-Opening celebration at our newest "old" location in Winston-Salem! If you were there for our ribbon-cutting on Friday, May 8th, you'll know that we're very excited to be your new neighbors at 516 North Trade Street. We have a big weekend planned at Mast Store Winston-Salem and hope you'll make time to stop by and say hello!
We're excited about carrying on the legacy of the old Brown-Rogers-Dixson Hardware Store, which once inhabited the building. It was the city's largest retailer when it opened in 1928. In addition, it was also one of the South's largest retail/wholesale floors. B-R-D's motto was "The Best Place to Get It." We hope to carry on their fine tradition in a city that is vibrant, alive, and welcoming.
Like every store in the Mast Family, the Winston-Salem location offers everything from southern staples like Moonpies and RC Colas to outdoor gear, shoes, and clothing for the entire family. We also offer many local favorites: Old Mill of Guilford grits and cornmeal, Buck O'Hairen's Sunshine (kept chilled for maximum refreshment in our old-fashioned cooler), and Fulton and Roark's solid men's cologne just to name a few.
The people that will be taking care of you all have deep roots in the community. Zach, general manager, hails from Boone, is an avid cyclist (he bikes to the store every day), and managed local retailers, Magnolia Bikes and Mock Orange Bikes, before joining us at Mast. Laura, Mercantile department manager, is coming home in a sense. She served in that same role at the Boone Store for the last several years. Laura grew up in the Triad and studied at Guilford Tech and Randolph Community College. Jackie, the Fashion Department manager, brings a wealth of retail experience from her 18 years at Belk’s. Leigh, the store’s Outdoor department manager rounds out the group with her 12 years of experience working with the Great Outdoor Provision Co.
Mark your calendars to catch live music performed by local bands on all three days including:
George Smith - May 15, 5 p.m. - 7 p.m.
Justin Crissman & Bryan Bogenberger - May 16, Noon - 2 p.m.
Andrew Eversole - May 16, 2 p.m. - 4 p.m. & May 17, 3 p.m. - 5 p.m.
BINGO - May 17, 1 p.m. - 3 p.m.
Add your name to our e-mailing lists for a chance to win a $500 Mast Store Gift Card.
Parking is available in the 6th/Cherry-Trade Street Deck. Enter our side door off of the garage’s 2nd level.