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sun11AM - 6PM
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sat10AM - 8PM
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mon10AM - 6PM
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thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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fri10AM - 8PM
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
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Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Childhood summers are marked by memories of biking around town with a pack of friends, listening for the bell of the ice cream truck, staying outside well after the sun sinks in the sky, and catching fireflies in a Mason jar. With the dawn of the Information Age, many children are missing out on traditional summer fun and are glued to their electronic devices instead. It’s time to boot our children outdoors, so they can benefit from fresh air, green grass, and the carefree joys of a summer spent in nature.
A wonderful way to turn your child’s screen time into green time is by having your family participate in the Annual Great American Campout (GAC) on Saturday, June 27th. The National Wildlife Federation, along with national studies, finds that outdoor time helps children grow lean and strong, enhances creativity and attention spans, decreases aggression, and boosts classroom performance. The bottom line is outdoor time makes for healthier and happier kids.
The main premise of the GAC is you don’t have to have a lot of equipment to spend a night under the stars. Kids can explore a whole other world in their own backyard, with friends at a local campground, together with neighbors, or at a large community camping event. Escaping from technology for just one evening can help kids understand why it’s called the great outdoors.
Before June 27th, drop by your local Mast General Store to pick up a few items for your family’s overnight outdoor adventure. The North Face Sprout Daypack is a perfect size for a smaller child and will teach them to share in the camping preparation process.
Every happy camper should prepare themselves for a stray summer shower. The Girls' Switchback Rain Jacket and the Boys' Glennaker Rain Jacket, both from Columbia, are lightweight, waterproof, and breathable. Mast Store’s Outdoor Department can help you with planning your backyard campout or your next thru hike.
Checkout backyardcampout.org and register your campsite on National Wildlife Federation’s website. You’ll find great information to make your family camping experience a memorable and safe one. The site offers nocturnal wildlife guides, campfire recipes, nature activities, as well as campfire songs and games. Move your son and daughter’s childhood from the indoors to the outdoors this summer. It could be the start of a great diversion for your whole family – and just think of the memories you’ll make.
Here’s a wonderful resource for 21 easy camping recipes that we look forward to trying this summer: Add A Pinch