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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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With Earth Day coming up on Wednesday, April 22nd, we are thinking about changes we can make in our everyday lives that will lessen our impact on the environment. Many Mast associates carpool, bike or walk to work… Not only because it’s fun to socialize with co-workers each morning in the car or exercise while we commute, but also because it decreases our carbon footprint. But what if “creative commuting” isn’t an option? What other small, new shifts in our daily habits can make a big difference in the long-term health of our planet? Klean Kanteen has some ideas they share with their Bring Your Own project. They are inspiring us in a big way.
Americans use 58 billion paper cups each year. That's 182 cups per person! What if we started bringing our own reusable cups and mugs to restaurants and coffee shops? By replacing our Styrofoam or paper coffee cups and plastic water or soda bottles with reusable cups, we can positively impact waste reduction.
From Klean Kanteen:
Klean Kanteen created the #BringYourOwn project to inspire a new conversation around eliminating single use and waste in the environment. Typically, the dialogue goes something like this; “YOU need to change the way you live to make the world better. Here’s a simple step that you can take to live ‘smarter.’ It’s not that hard.”
But research shows that ingrained habits, convenience, and public policies can make it really hard for people to make these personal changes. So we want to change that and meet them where they are.
#BringYourOwn starts a conversation around the policies and cultural ideas that promote a disposable lifestyle. Why is it easier to find a disposable bottle of water than finding a place to fill your reusable bottle? Why are there some places that will fill your reusable container and other places that have health codes against it? Why is bringing reusable options seen as so easy by some, but sort of hard for many?
One of our favorite Klean Kanteen's is the 16 ounce insulated bottle. Not only does it come in come in fun colors and is leak proof, but it keeps your hot beverages warm for up to 6 hours and your iced drinks cold for up to 24 hours. Pretty cool!
Mast folks also love outdoor music festivals like MerleFest and Music Fest ‘n Sugar Grove. Many festivals have adopted a "no glass and no plastic policy." The Klean Kanteen Stainless Steel Pint Cup is the perfect solution for that problem and an excellent accessory that keeps your drink cold and reduces unnecessary waste - at an outdoor concert, on the trail, and at home too.
Julie, of the Mast General Store Marketing Department, raves, "Due to limited kitchen space, I have replaced my glassware with these lovely stackable stainless cups. They won't break or retain funky odors. What else could you ask for? They are also lightweight and subtly classy."
It can be challenging to remember to bring your own pint cup to a potluck, water bottle to the office, or coffee mug to the café. So, we’re getting into the habit of leaving our reusable beverage containers where we most use them – in the car and at our desks. And just like the transition from plastic to reusable shopping bags, it's easier to have more than one to make the new healthy habit stick.
Check out our list of favorite Klean Kanteen’s HERE. You, and we, can be the change and the catalyst for others to change.