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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
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When it comes to winter sports like snowshoeing, hiking, skiing, and sledding, layering up is the best way to comfortably enjoy your favorite cold weather activities. Used to maximize comfort, this simple concept is easy to apply when you understand how it works.
Base Layer Basics
This is the layer that lies against your skin and helps manage moisture. You want your base layer to fit snugly so your clothing can wick away sweat more efficiently. Cotton is not a smart bet for your base layer because it takes so long to dry. Wool clothing makes a terrific first layer because it’s best at wicking sweat. Wool is also warm in cold weather, cool in warm weather, and it’s never stinky due to its anti-microbial properties. If wool makes you itch, check into clothing made with polyester and wool blends. The ultimate combination of quick-drying polyester and wool work well together to keep you warm in even the coldest temperatures.
Smartwool is one of our go-to base layer brands at Mast Store because they use nature’s finest Merino wool. Check out the Women’s NTS* Mid 250 Pattern Crew. (*NTS means Next to Skin.) It’s warm, comfortable, super stylish, and has a UPF rating of 50+. It's light enough to wear as a base layer and heavy enough to be worn as a mid layer. Explore our entire line of Smartwool clothing online HERE.
Polarmax is a North Carolina-based company with over 30 years of innovation in next-to-skin apparel. Their pieces are another terrific option for base layering. The Men's Double Layer Crew is moisture wicking, quick drying, with a double layer construction that’s comfortable, and keeps you warm. Check out more layering options by Polarmax HERE.
Mid Layer Made Easy
This insulating layer is your best defense against the cold because it traps heat where you need it most: next to your body. From lightweight polyester blend fleeces in cool temperatures to goose down in the coldest conditions, most mid layers come in lightweight, midweight, and expedition-weight. To prevent overheating, you’ll want to use a lightweight mid layer for high energy activities like skiing or snowboarding. If you’re planning a leisurely walk or snowshoeing adventure in the woods on a snowy day, a heavier mid layer will keep you warmer longer.
The perennially popular Patagonia Women's Lightweight Synchilla Snap-T makes for the perfect middle layer. Amber at the Knoxville Store raves, “This is the perfect hiking fleece for fall and winter. It isn't super bulky and is comfortable with a backpack on. It’s also easy to layer for more warmth during winter months without causing you to overheat.”
For frigid temperatures, Patagonia Men's Nano Puff Jacket is an excellent and environmentally-friendly choice. “Lightweight, compressible, warm when wet, and weather resistant… What more could you ask for from a layering technical piece? How about an extremely low impact on the environment? This Patagonia staple makes use of just about every bit of recycled material possible, right down to the zipper. The Nano Puff takes great care of you while you take great care of the environment,” shares Leif of the Mast Store Annex.
Shell Layer for Ultimate Protection
This final layer is meant to keep water and biting wind away from your dry and toasty base and mid layers. We recommend a breathable and waterproof shell for inclement and colder weather.
The Men’s Minimalist Jacket by Marmot is an exceptional choice for your shell layer. This jacket utilizes Gore-Tex technology to keep you dry even in the heaviest downpours and snow. The Minimalist Jacket features pit zips for breathability, zippered hand pockets, an elastic draw cord hem, an attachable and adjustable hood, and a chest pocket has a water-resistant zipper. Best yet, this maximum performance piece weighs in at just under a pound. Get yours HERE.
Keep It Simple With Three-In-One
If you’d prefer all three layers in one easy-to-use jacket, The North Face offers a Thermoball Triclimate Jacket that’s sure to meet all of your layering needs. The waterproof outer jacket keeps snow and rain at bay. Pit-zips provide ventilation and the adjustable hood increases coverage. The inner zip out jacket is packed with insulating Primaloft to trap heat and breathe. Wear these pieces separately or combine them creating an unbeatable combination against winter weather.
The most important thing to remember when layering is that you’ll want to add and remove layers throughout the day. If your outdoor adventure starts off wet and chilly, be sure to wear all three layers for ultimate warmth and protection. After your body has adjusted to the cold, you may want to remove your mid layer before you get too toasty. When you stop for lunch or to enjoy the scenery, slip your mid layer back on. If it’s not wet or too windy outside, slip off your unneeded outer shell for maximum comfort. The key is to have all three layers available in your pockets or pack so you can dress for whatever changes the weather holds. Shed a layer. Add a layer. Do what feels most comfortable for you in changing weather conditions.
Next time, we’ll explore pant layers as well as ways to protect your face, head, fingers, and feet against winter’s chill.