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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
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What “spells” success on any outdoor adventure? R-E-S-P-E-C-T.
Leave No Trace is a set of seven principles that guide and remind all outdoor lovers to leave nature as they found it. These tips help explorers of all skill levels to plan ahead for their trip, be considerate of wildlife as well as other hikers and campers, and enjoy their excursion safely and responsibly all with the goal of minimizing their impact on the environment. Basically, it boils down to respecting the outdoors so that others – including future generations – can enjoy it, too!
For nearly 25 years, The Leave No Trace Center for Outdoor Ethics has educated people about their recreational impact on nature and how to minimize our impact on the land. Leave No Trace (LNT) principles first began when wilderness exploration made major gains in popularity in the 1960s and 1970s. However, LNT gained greater momentum when it became a joint effort between the United States Forest Service and the National Outdoor Leadership School (NOLS) nationwide.
With the season of exploring around the corner, there’s no time like the present to refresh yourself on basic outdoor skills, double-check the readiness of your gear, and get excited for spending days on the trail and nights underneath the stars. To help you prepare, several Mast Store locations will be hosting Take It Outside events this spring! Mark your calendars and save the following dates:
Take It Outside, presented in partnership with ENO, is a celebration of all things outdoors. Each event may feature presentations on outdoor topics, like Leave No Trace, gear demonstrations led by Mast Store staff, hiking boot fittings, free raffle prize giveaways, and MORE.
Before we “take it outside,” here’s a quick preview of the seven Leave No Trace principles and why they’re important:
Get started by asking yourself these questions: “Who, what, when, where, why, and how?” Do I and my fellow hikers have the necessary skills to enjoy our trip safely? Where do we want to go? What is the geography like? What is the weather forecast? How much food do we want to take? Where will we pack our trash? Proper planning lowers your risk and the impact on your natural surroundings. As a part of your plan, you’ll want to notify others of your route and return time.
Have you ever noticed a barren area along a popular hiking path? This happens when visitors trample vegetation beyond recovery, leading to unhealthy and undesirable campsites, trails, and soil erosion. Before you head out, check with a Park Ranger or do a little research about areas that are already intended for camping. If you’re camping for multiple days, move camp daily to avoid permanent impacts to the land.? Always choose the most durable surfaces available: compacted soil, rock, sand, gravel, dry grasses, or snow.
Pack it in; pack it out. That’s right! If you brought it into nature, you also need to take it home with you when you go. Check your campsite for spilled food, trash, and accept the challenge of packing out all of your leftover food and litter. (This includes human waste.)
Parents often say to children, “Look with your eyes and not your hands.” This is essential to remember in the woods, too. Allow others a sense of discovery by leaving plants, animals, rocks, and archaeological artifacts as you found them.
Another helpful tip to remember is that good campsites are found, not made. Avoid altering a campsite, damaging trees, creating new fire rings, building structures, or digging trenches. “Pay it forward” by leaving nature as you found it for the next person, and all the creatures that live there, to enjoy.
Campfires are one of the best parts of enjoying an evening in the woods. Yet many forested areas have been degraded by overusing an area for fires. Low-impact campers eliminate the need for firewood by cooking with lightweight camp stoves. If you do build a fire, use an existing campfire ring with wood you bring or select downed and dead wood for a small fire. Remember to burn all wood down to ash and pack out all unburned trash and food. Most importantly, be certain your fire is out and cold when you go to bed or leave camp. Check with a park ranger or the forest service to find out if there are any fire restrictions or burn bans in the area where you plan to camp.
In the woods, wildlife deserves respect from humans when we visit their home. We are their guests. Loud noises and quick movements are stressful to animals, so it’s best to observe them from afar. Give them plenty of room, especially during birthing, nesting, and breeding seasons. Also, keep all food and garbage securely stored away from animals to help prevent them from picking up any bad habits. Never feed wildlife. Keep wildlife wild.
If we respect each other’s outdoor experience, it will be a quality experience for everyone. It’s as easy as obeying the Golden Rule. A few helpful tips: Hike and camp in small groups. Allow everyone to enjoy the sounds of nature by keeping radios, barking dogs, cell phones, and loud talking to a minimum. Choose campsites away from other groups and camp quietly to help ensure everyone’s peace and solitude in nature.
Visit the Mast Store for Take It Outside later this spring, and remember these Leave No Trace guidelines on your upcoming journeys. Most of all, remember to show nature – and all its creatures and vegetation – respect by appreciating its wild beauty and leaving it just as you found it.
Originally published February 15, 2017; refreshed March 29, 2024