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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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With our roots right here in the Tar Heel state, Mast Store has many connections to local manufacturers, artisans, and crafters. From food to footstools, and everything in between, we've curated quite the collection of homegrown goodness to fill our shelves and serve our customers.
As noted in last week's blog, Winkler Knives are hand-forged right here in the high country in Boone. But there's a particular knife that is even more special. The General was designed by Mast Store's very own knife shop guru, Patrick. The handle features the detailed carving of the profile of Grandfather Mountain with the Mast General Store logo on the spine. It doesn't get closer to home than this.
Designed with high-quality materials just for us, The General, a fixed blade knife, features a sturdy tapered tang, jimping on the spine and tip of the blade, and a curly maple wood handle with that beautifully detailed carving of Grandfather Mountain -- featuring both the South and North views. There's also a Kydex sheath that can be mounted to your gear or belt for your convenience. And with its excellent hand feel and precision handling, it'll be your new favorite knife.
The Troutman Chair Company controls its supply chain. After sourcing oak from local loggers, the rest of the process is performed "in house." Vertical integration means quality control for us as we enjoy the craftsmanship and comfort of these rockers. They merge the simple elegance of a streamlined swell-joint design (instead of gluing each interlocking joint, a stronger, more durable process of putting two pieces together relying on moisture absorption is used) with the comfort of perfect lines and recesses that stand up to the quality standards these rockers have boasted for generations. And with care (i.e. rockers are made to be used in every room of your home, including your porch, BUT it should be covered and reasonably dry), many generations can enjoy the quality of a Troutman rocker.
A conversation piece like this beauty always has a good story behind it. The Gout Rocker is no exception. First made for Mast Store by Harlee Rothlesberger decades ago, the pattern lives on for this these must-haves for the gout-afflicted or just those who want to prop up their barking dogs whilst enjoying the rhythm of a rocker. The pattern was last passed along to master craftsman Jerry Matthews who currently single-handedly builds them all.
Jerry started making them when his wife Mary Jane, who used to work for Mast Store, came home with a gout rocker and asked him if he could make one. The woman who made them at that time broke her arm, and Mast was in sore need of someone to supply us with gout rockers, a quite popular item. Jerry knew he could easily do the job. He got to work deconstructing the piece and making adjustments to improve the design. He got the job. More than 6,400 gout rockers and a decade or so later, Jerry is still delivering quality gout rockers by the droves. He just had his second highest order last week when Mast sent a PO for 78 rockers (the first highest was 185 orders after his initial test batch for Mast-- an order that took night-and-day work around the clock for several days and astonished Jerry in its magnitude). Jerry does all the work himself, unless Mary Jane helps out, noting that while it's "not rocket science," you still have to have the know-how and do the job in the right order. "I'm not a perfectionist, but it's got to be right or it doesn't leave my shop. It goes out as perfect as it can be, and I guarantee my work." Work that he has enjoyed for over 12 years and work that Mast Store customers continue to enjoy for the stellar quality and master skill still in demand today.
Made in Granite Falls and in Mount Airy, NC, the socks we source are among the favorites of customers and staff alike. Super durable, super soft, or super cute, these socks come in a fabulous array of colors and styles and some speak to more than whim or whimsy, like our socks that are perfect for hiking or wearing in cold conditions.
The name says it all. These drinks are divine. Made from North Carolina's state fruit, the scuppernong grape, and from orchards in our beautiful countryside, these juices and ciders are absolutely delicious by themselves or as part of a mulling or mocktail, whatever you see fit to include them in, and are bound to be hit with your tastebuds. There's a je ne sais quoi quality to a muscadine grape that no other has. D'Vine captures that in their red and white juice offerings and invites you to open up a bottle of summers past and summers perfect. Then later on, when the all things pumpkin, apple, fall, and Christmas hit your palate and your pension for a spicy taste of nostalgia, try the delicious apple cider, as is or paired with mulling spices, for the quintessential heart- and hearth-warming beverage.
Many more products made in North Carolina are available in stores and online, and you can find many of them and support local vendors by visiting our site and selecting Made in USA in our drop-down menu.