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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
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Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Browsing through our clothes over the past couple of years, you’ve probably run across a new label that reads “Mast Store Private Label Shirts”. With the help of the fine folks at TS Designs, we’ve been able to create a unique line that is made in North Carolina - from dirt to shirt.
The new quote tees are made with cotton grown, ginned, spun, knit, finished, cut, sewn, printed and dyed all within the state's borders. This collaboration of North Carolina farmers and manufacturers is the fulfillment of not only their environmental “local first” ideal, but also the necessity of reviving the crippled textile industry in our state.
North Carolina is the United States' fourth largest producer of cotton, however 50% of that cotton is shipped overseas to be manufactured into finished products. Afterward, much of it is shipped back to the States to be sold to consumers.
"[The idea that growing] cotton here in the United States and then exporting it to far-ranging regions of the world, in the long run, just didn't make sense," Sam Moore, an adviser to TS Designs, told CNN Newsroom in May of last year.
"Our shirts go from dirt to shirt in less than 700 miles. That's actually including roads and not as the bird flies."
Their ingenious solution to this problem? TS Designs, based in Burlington, NC, collaborated with textile manufacturers in the state to create Cotton of the Carolinas. Their main objectives are to support local economies by utilizing the resources of North Carolina, including its workers, to lower the transportation footprint, and to offer complete transparency in the supply chain.
Eric Michel, of TS Designs, told CNN: "Our shirts go from dirt to shirt in less than 700 miles. That's actually including roads and not as the bird flies. If you go to the Cotton of the Carolinas website, you'll be able to trace the exact route that T-shirt took from [beginning to end]. It has pictures and contact info [for] the people in charge of these organizations. You can contact them and learn about anything on the T-shirt."
This intimate interweaving of local production is big news for the ever-changing face of our state’s textile industry. In fact, the supply chain involving TS Designs supports more than 700 local jobs! Mast General Store is proud to play a part in their vision by selling three new Private Label Shirts (one example shown above). These preshrunk shirts are soft, breathable, and made from 100% local cotton that’s garment-dyed with low-impact dyes. TS Designs uses only biodegradable detergents with no optical brighteners or chlorine bleach, so you know these shirts are safe and comfortable to wear for all skin types.
At $19.99, these shirts are not only fashionable, comfortable, and locally-made, but budget-friendly to boot! Once you take your very own Mast Store Private Label shirt home, don’t forget to visit cottonofthecarolinas.com to track your shirt.
Take a peek at this CNN Newsroom video featuring TS Designs and how “homegrown cotton keeps jobs alive in the Carolinas”: