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Some people refer to it as Friday Family Fun Night, Dice & Deck Night, or just plain ol’ Game Night. No matter what you call it, it’s a night to look forward to for a quick meal, friendly competition, and good snacks. ...read more
At Home | Mast Family Favorites
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Martin Luther King, Jr. is the first modern private citizen to be honored with a federal holiday. It was a long struggle to set aside the third Monday in January as a day to honor and celebrate a man who advocated for not only racial equality but also economic equality and for all people to be treated with respect and dignity. While the legislation to set aside the day was signed by Ronald Reagan in 1983, its first official celebration was on January 18, 1986, and it took until 2000 for all 50 states to recognize it as a state government holiday. ...read more
Behind the Scenes | Inspiration | Local Flavor | Mast Family Favorites
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According to the National Centers for Environmental Information, areas in the Eastern United States reach their seasonal minimum temperatures in mid-January. It makes sense, then, to have International Hot and Spicy Food Day on January 16 for a little winter warm-up. ...read more
Adventure | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn.
“It’s hard to believe how much Downtown Greenville has changed,” commented Bryan Howell, the store’s long-time and first-hire fashion department manager. “I never would have dreamed that Greenville would be well-known, not just nationally, but internationally.”
Many things have changed along Main Street and in downtown as a destination. While Greenville was beginning to be known for its broad array of dining experiences, even in 2003, the number of shops and retail establishments was slim. The Ayers Leather Shop was just around the corner, llyn strong fine art jewelry was nearby, and the Greenville Army Store Annex wasn’t too far away, but in between were lots of dark doors and papered windows. Downtown Greenville was just getting started on its redevelopment journey.
“Mayor Knox White had a great vision for downtown,” said Lisa Cooper, president of Mast General Store. “This store was our first outside of North Carolina and was a little risky for us, but he and others invited us to consider Greenville as a new location, and we are so glad we did.”
All Mast Store locations are in historic buildings in the heart of their downtowns, and each store has its own unique story. During the pre-opening preview night, several former Meyers-Arnold employees and family members were in attendance. Some had tears in their eyes when they saw what was happening in the building where they had once worked.
It seemed that everyone in the Greenville community wanted to visit the store… AND their favorite part to stroll through was the candy. “Every delivery truck we received had at least two pallets of candy on it,” shared Bryan. “While I can’t remember for certain, I think we sold 20,000 pounds of candy in the first month.”
“I’m the new kid on the block, so to speak. We still have a few employees that were among the original hires at the store,” said Erica Pedone, Mast Store Greenville’s general manager. “I am really impressed with the staff and their commitment to customer service and the community. I feel like I’ve had my last first day on the job.”
When the Mast Store opened in Downtown Greenville, the city was at a tipping point. Main Street and the surrounding areas were dotted with restaurants and people were beginning to move downtown.
According to an article in The Greenville Journal, from March 14-20, 2003, “’This is really going to be the year of retail,’ declares Greenville Mayor Knox White.
“Now that residential [development] has a footing in downtown with more projects than anyone ever imagined, we have to emphasize retail.’”
He was right. O.P. Taylor’s, a small toy store chain based in North Carolina, opened a few doors down in May. Then many others of all imaginable kinds followed to provide for the needs of downtown residents and visitors.
“We are excited to be a part of Greenville’s transformation,” said Lisa. “Taking what we learned in Greenville and our other home communities helps us create change in other downtowns.”
“Even with all the growth,” shared Bryan, “and it’s been phenomenal, Greenville is still a small big town, and I love it.”
**Historic photo courtesy of Greenville Historical Society, Coxe Collection.