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fri10AM - 7PM
sat10AM - 7PM
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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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“The rumors of my death are greatly exaggerated.” You may be acquainted with this quote that is widely – and inaccurately - attributed to Mark Twain. Apparently, it is also being used in reference to some locations of the Mast Store. Well, we are here to report that the rumors of our closing and going out of business are, indeed, greatly exaggerated.
“The Mast Store is facing many challenges that may make it appear that our doors are closing, but please let me assure you that that is not the case,” said Lisa Cooper, president.
The store has received many phone calls and concerned e-mails after visitors and locals have gone into stores with shelves not stocked to their usual levels.
“Like many other retailers, our vendors are unable to fulfill orders because of manufacturing delays, staffing shortfalls, and the limited availability of items they use in their processes,” continued Lisa.
Several of the calls and e-mails came in around the store’s traditional inventory time in early February. “It’s our goal to be as low in inventory as possible just before we have to count it all,” said Lisa. “I can see how people would think that we are going out of business because our shelves were so bare. The situation was much the same last year, and every year, around inventory time.”
“We are touched that so many people care enough about us to check on how we are doing,” remarked Lisa. “While we had to make some difficult decisions at the beginning of the pandemic to safeguard our future, we are looking forward to better times and are continuing to support our communities with the help of our customers.”
Manufacturing delays are still problematic, but new inventory is arriving regularly at the Mast Store home office and in stores. “It may take a while to get totally back to normal,” said Lisa, “but we are working on it every day. We appreciate the efforts of our employees, who are taking care of customers under difficult circumstances, and our guests, who are dropping in to see what’s new and what’s on sale.”
All Mast Stores are open seven days a week. Visit the Mast Store website and click on the VISIT tab to check current hours.