If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal. 

This is the eighth year that Merrell and Mast General Store are partnering with our community food agencies in support of Food for Kids. They realize how important it is to give a child a good foundation to grow, to learn, and to just be a kid. From October 26th through November 8th, Merrell Footwear will make a donation to fill a backpack with weekend food for each pair of shoes purchased.

Second Harvest Food Bank Northwest NC is our local food relief partner at the Winston-Salem Store. They partner with more than 450 food assistance programs. Last year alone, Second Harvest provided more than 25 million meals to people in 18 counties. In Northwestern North Carolina, one in every four children lives in a family struggling with food insecurity. Second Harvest Food Bank helps operate 112 Back Pack Programs in Northwest North Carolina, including 34 programs in Forsyth County, that reach over 6,500 children with weekend backpacks throughout the school year.

How does Food for Kids work?
The agencies work with schools and teachers to discreetly determine which children need help. Each weekend during the school year, they are given weekend food that may also help feed sisters and brothers, and perhaps the rest of their families.  Teachers report better participation, self-esteem, and behavior as a result of the Food for Kids program.

"Merrell's involvement has helped to provide thousands of weekend meals,” said Lisa Cooper, president of Mast General Store. “We are proud to have vendor partners that take an interest in helping us address food access needs in our communities. Merrell believes in the importance of giving a child a good foundation to grow, learn, and just be a kid.”

While hunger is a complicated social issue, it’s not hard or expensive to help. Literally, any donation amount can make a difference. In addition to Merrell’s contribution, the Mast Store will be accepting contributions in change jars to help the Food for Kids program even more. On average, $1 can provide 3 nutritious meals.

Follow this link to view Mast Store's collection of Merrell Footwear.