mon9AM - 5PM
tue9AM - 5PM
wed9AM - 5PM
thuCLOSED
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 5PM
tue10AM - 5PM
wed10AM - 5PM
thuCLOSED
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thuCLOSED
fri9AM - 9PM
sat9AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thuCLOSED
fri9AM - 9PM
sat9AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thuCLOSED
fri9AM - 9PM
sat9AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon9AM - 5PM
tue9AM - 5PM
wed9AM - 5PM
thuCLOSED
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 5PM
tue10AM - 5PM
wed10AM - 5PM
thuCLOSED
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thuCLOSED
fri9AM - 9PM
sat9AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thuCLOSED
fri9AM - 9PM
sat9AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thuCLOSED
fri9AM - 9PM
sat9AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thuCLOSED
fri9AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
All
The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
All
The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
A celebration of Appalachian music and cultural heritage, the Doc & Rosa Lee Watson MusicFest 'N Sugar Grove will take place July 10 and 11, 2015 on the grounds of the Historic Cove Creek High School in Sugar Grove, N.C.
Presented by Mast General Store and now in its 18th year, MusicFest 'N Sugar Grove features world-renowned recording artists as well as extremely talented up-and-coming artists performing what Doc Watson termed as "traditional plus."
Headliners slated for this family-friendly weekend include Doyle Lawson and Quicksilver, the Krüger Brothers, Town Mountain, the Snyder Family Band, Amantha Mill, Savannah Smith and many more.
Since its inception in the late ’90s, the festival’s twofold mission remains the same — to support community development in Watauga County, North Carolina and to honor Doc Watson, a Grammy award-winning singer, songwriter, flatpicking legend and 2004 recipient of the Grammy Lifetime Achievement Award.
Well-known names and rising stars will perform on two outdoor stages and within the Doc and Merle Watson Folk Art Museum (located on the festival grounds) throughout the weekend. They will perform the sounds of Appalachia that Watson popularized around the world, covering genres including bluegrass, country, folk, gospel, blues and more.
Come and listen to the music and meet the artist in an intimate festival setting. Food, refreshments, crafts and artwork will be available for purchase by local vendors.
Tickets are available online now at www.MusicFestnSugarGrove.org and will be available at the gate. General admission tickets can also be purchased at the Original Mast General Store or at the Mast Store in Downtown Boone.
Prices are as follows: