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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
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Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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A celebration of Appalachian music and cultural heritage, the Doc & Rosa Lee Watson MusicFest 'N Sugar Grove will take place July 10 and 11, 2015 on the grounds of the Historic Cove Creek High School in Sugar Grove, N.C.
Presented by Mast General Store and now in its 18th year, MusicFest 'N Sugar Grove features world-renowned recording artists as well as extremely talented up-and-coming artists performing what Doc Watson termed as "traditional plus."
Headliners slated for this family-friendly weekend include Doyle Lawson and Quicksilver, the Krüger Brothers, Town Mountain, the Snyder Family Band, Amantha Mill, Savannah Smith and many more.
Since its inception in the late ’90s, the festival’s twofold mission remains the same — to support community development in Watauga County, North Carolina and to honor Doc Watson, a Grammy award-winning singer, songwriter, flatpicking legend and 2004 recipient of the Grammy Lifetime Achievement Award.
Well-known names and rising stars will perform on two outdoor stages and within the Doc and Merle Watson Folk Art Museum (located on the festival grounds) throughout the weekend. They will perform the sounds of Appalachia that Watson popularized around the world, covering genres including bluegrass, country, folk, gospel, blues and more.
Come and listen to the music and meet the artist in an intimate festival setting. Food, refreshments, crafts and artwork will be available for purchase by local vendors.
Tickets are available online now at www.MusicFestnSugarGrove.org and will be available at the gate. General admission tickets can also be purchased at the Original Mast General Store or at the Mast Store in Downtown Boone.
Prices are as follows: