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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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This item is a source of curiosity for quite a few folks exploring our home and hearth area of the store. A Mast Store associate shares, “I’m sure to get a great reaction when I show our guests this item and ask them to guess what it is.” Is it a chip and dip tray? Is it used to bake a Bundt or angel food cake? The answer to these questions is, “Absolutely. But, there’s more!” This handy bowl performs a myriad of functions in the kitchen and just might be the key to helping make your holiday meal preparation a whole lot easier.
You may use this handy item in several ways, but this ceramic bowl was originally created as a chicken cooker and makes the most tender, juicy chicken you’ve ever tasted. Best of all, it’s incredibly easy to use and you can experiment with many different recipes.
To get started, all you need is one whole chicken, a liquid of your choice, and any salt, spices, or herbs you'd like to add. Fill the inner cup of your chicken cooker with wine, beer, juice, or soda. Maybe add smashed garlic cloves to the liquid to enhance the flavor.
Next, simply rub salt into the bird’s skin for flavor, or you can try a few of these rub mixes:
- chopped sage, chopped rosemary, lemon zest, salt and sugar
- ground cumin, ground coriander, salt and sugar
- add chili powder or chili flakes to any of these mixes for a little extra heat
Last, place the bottom of the chicken over the cooker’s cup and pop it in the oven or grill for about two hours. If there’s extra room around the chicken once you’ve placed it in the cooker, add some veggies to the bowl for a quick and delicious addition to your meal. The cooker also features a handy lip for pouring the liquid off. When grilling, make sure to start out by putting the cooker on the cool grill to prevent cracking.
The Mast Brand chicken cooker is delicately hand crafted to withstand the rigors of daily use. Its heavy weight and high quality are unmatched by most other stoneware. The chicken cooker is also safe for dishwashers and microwaves. Mast stoneware features attractive cornflower blue detailing and most importantly, this item is made in the USA. At $19.99, this item would make a great holiday gift, too. It’s a wonderful addition to any cook’s artillery in preparation for festive meals. Bon appétit!