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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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In late September 2013, I visited the Outer Banks of North Carolina. One of the highlights of the trip was a stop at Bodie Lighthouse on the Oregon Inlet in Nags Head, NC. It had recently undergone major renovations that finished at the end of March 2013. Luckily for me, it was now open for the public to explore the interior of the lighthouse!
A wonderful park ranger gave a thorough tour, starting with a lesson on how to pronounce Bodie. I, like many others pronounced it with a long “o” but it’s actually pronounced body, named after the Body family who once lived on the land where the lighthouse now stands. A bit of eerie folklore the ranger shared with me: The lighthouse is rumored to have been named from after the bodies that would wash up on shore. Furthermore, this very same inlet is part of the Graveyard of the Atlantic.
There’s 214 steps up the spiral staircase to the top and it’s essential to take breaks because that’s a lot of steps with no air conditioning! At the top, we stopped to view the first-order Fresnel lens, named after and developed by French physicist Augustin-Jean Fresnel and invented exclusively for lighthouses. A Fresnel lens makes light visible over great distances. It’s one of two first-order Fresnel lenses still in use in North Carolina. The other resides in Currituck Lighthouse, a twin to the Bodie Lighthouse, only without paint.
There’s a wonderful gift shop filled with lots of cool gifts and treasures. The ranger station and gift shop are housed in the old lighthouse keeper’s quarters. During my time there are many trails to explore around the lighthouse, many have boardwalks over the low marsh areas. The park ranger gave caution on the trails due to that time of year - usually the summer - being snaky. I highly recommend a stop if you’re visiting the Outer Banks!
- Heather, Mast Store Home Office
For more of our Mast Family National Park Service adventures and recommendations, click HERE