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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Coveted ingredients. Classic recipes. Crafted with care. These are the hallmarks of the Old World Moravian baking tradition, a celebration of pure and cherished flavors. Since 1930, Salem Baking Company has proudly carried on this tradition, because they believe using only the finest and essential ingredients is still the best way to convey the naturally vivid flavors in everything they bake.
Beginning as a retail bakery in Winston-Salem, NC and operating continuously since 1930 as Dewey's Bakery, Salem Baking Company was created when Dewey’s expanded to national distribution in 1992. The company is named after the Moravian settlement of Salem located in the community, which was established in 1766, and was the source of the recipe for their first product - Moravian Cookies.
Since then, Salem Baking has introduced an array of new products, each with a story that spans generations and cultures. From the original Moravian Cookies, Delightfully Thin & Crispy Cookies, Cheese Straws, Cheese Biscuits, Flatbread Crackers, to Shortbread Cookies, Salem Baking is faithful to the origins of these time-honored classics. The flavors are so rich and distinctive, they have an almost metaphysical power to bring you fully into the present moment or to transport you back in time to a warm and happy memory. Tantalize your taste buds by picking up your own HERE.