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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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You know the summer is coming to a close when the sunflowers start to droop in the heat of the noonday sun. Checking in with a large field of cheery sunflowers near the Mast Store World Wide Headquarters, it’s clear from the sleepy blooms that summer is ever so slowly fading. Before we get back into the swing of another school year, here are a few of our favorite ways to enjoy the last days of summer.
In Dupont State Forest, the River Bend Trail takes you to Hooker Falls and Triple Falls. Both are easy hikes for the little ones and less than a mile long. The Little River creates a beautiful, serene pool at the base of Hooker Falls and is a popular swimming spot to cool off and splash around.
KEEN’s Newport sandals for adults and children are perfect for hitting the trail and jumping in the water, too! These sandals feature a sturdy toe cap for extra protection, while still providing the ventilation needed on hot summer days. They grip easily on slippery surfaces and dry quickly when you’re out of the water and back on the trail.
The fun doesn’t have to end because the sun goes down. Eating watermelon on the front porch makes for a delicious summertime dessert, especially when followed by catching fireflies in mason jars. This summer, we strung up hammocks from two large maple trees in the front yard. Our family enjoyed many evenings watching the moon rise and stars twinkle. Learning about constellations, how to spot the planets, and catch a shooting star lighting up the night sky are all wonderful ways to spend a family evening. HERE is a great app for family stargazing. NASA even offers a printable Star Finder for each month of the year - check it out HERE.
Big enough for two and huge for one, the ENO DoubleNest Hammock is the perfect way to kick back under the night sky (or any time of day, really). Once it’s packed into its attached compression sack, this hammock is about the size of a grapefruit and weighs less than 2 pounds. For every ENO Hammock you purchase online, Mast Store will send you a free set of ENO Twilights (while supplies last)! These little lights add a touch of magic to each star gazing evening from the comfort of your own yard.
Whatever way you decide to enjoy your last few days of summer, we hope you get the chance to relax, share a laugh, and do something spontaneous before the full schedule of school gets locked in.