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As the New Year approaches, it’s typical to think about resolutions and personal goals for the year ahead. For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Held annually at state parks across the country, First Day Hikes offer an opportunity to connect with nature, promote health, and get outside. Whether you're an avid hiker or just looking for a refreshing way to begin the new year, these hikes provide a perfect excuse to get moving and start the year off right. ...read more
Adventure | Local Flavor | Travel
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Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a good thing. Telling someone “thank you” for opening a door, helping move a box, or refilling your water glass is a recognition of their efforts. It should be easy to appreciate a general act of kindness, but what happens when the next level kicks in? ...read more
Behind the Scenes | Customer Stories | Inspiration | Local Flavor
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The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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There’s a decided chill to the temperatures, so Winter is just around the corner. Mast Store is helping Share the Warmth in all its communities by holding a coat collection now through November 30. Columbia Sportswear, Mast Store’s vendor partner, is making a donation of new coats, jackets, and fleeces to keep the chill away, too.
The Share the Warmth coat collection is in its 13th year, and Columbia is supporting the efforts for the ninth year.
“We want to help as many people as we possibly can,” said Lisa Cooper, president of Mast Store. “With Columbia’s assistance and the contributions from others in our community, we help more than we could by ourselves.”
"With Columbia’s assistance and the contributions from others in our community, we help more than we could by ourselves."- Lisa Cooper, president
Donations made at any Mast Store will go to schools, shelters, or non-profit organizations that work directly with the individuals in need.
• Original Mast Store and Annex and the Mast Store in Boone - donations will go to the Hunger and Health Coalition and the Hospitality House. The new outerwear from Columbia is going to students in the Watauga County School System.
• In Waynesville, donations and the new coats from Columbia will go to students in the Haywood County School System.
• In Hendersonville, donations will go to the Interfaith Assistance Ministry. The new outerwear from Columbia is going to the Bounty of Bethlehem organization.
• In Asheville, donations and the new coats from Columbia will go to the Family Resource Center at Hillcrest.
• In Greenville, donations will go to Miracle Hill Ministries. The new outerwear from Columbia is going to participants at the Frazee Dream Center.
• In Knoxville, donations and the new coats from Columbia will go to the Ladies of Charity.
• In Columbia, donations will go to Transitions Homeless Center. The new outerwear from Columbia is going to Epworth Children’s Home (youth sizes) and Transitions (adult sizes).
• In Winston-Salem, donations will go to Crossnore School. The new outerwear from Columbia, along with some donations, is going to the Adopt-a-Family program through the Department of Social Services.
Donations should be clean and gently used, so they are ready for the recipient. Blankets, gloves, hats, and heavy sweaters are also accepted. If you are looking to replace a coat that you are donating, we hope you’ll consider a purchase from Columbia.
If you aren't near a Mast Store, but have perused your closet to find a winter coat that needs a new home, please consider Sharing the Warmth near your home. The need is great, and it will warm your heart, too.